PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN

  • Daniel I Nyoman Renatha Cardia Universitas Udayana
  • I Wayan Santika Universitas Udayana
  • Ni Nyoman Rsi Respati Universitas Udayana
##plugins.pubIds.doi.readerDisplayName## https://doi.org/10.24843/EJMUNUD.2019.v08.i11.p19

Abstrak

The purpose of this study is to examine the effect of product quality, price, and promotion on customer loyalty on Smartfren prepaid card users in Denpasar City. This research was conducted in Denpasar City by using a sample size of 100 people with a probability sampling method. Data collection was obtained by the results of questionnaires using a scale as measured by a Likert scale. The data analysis technique used in this study is multiple linear regression analysis techniques. The results of the study proposed that product quality has a positive and significant effect on customer loyalty in Smartfren prepaid card users, prices have a positive and significant effect on customer loyalty, and promotion has a positive and significant effect on customer loyalty on Smartfren prepaid card users in Denpasar City.


Keywords: product quality, price, promotion, customer loyalty


 


 

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Diterbitkan
2019-11-03
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CARDIA, Daniel I Nyoman Renatha; SANTIKA, I Wayan; RESPATI, Ni Nyoman Rsi. PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN. E-Jurnal Manajemen, [S.l.], v. 8, n. 11, p. 6762 - 6781, nov. 2019. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id/index.php/manajemen/article/view/48462>. Tanggal Akses: 06 july 2026 doi: https://doi.org/10.24843/EJMUNUD.2019.v08.i11.p19.
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Terbitan
Vol 8 No 11 (2019)
Bagian
Articles
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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