PENGARUH BRAND IMAGE, BRAND ASSOCIATION, DAN BRAND AWARENESS TERHADAP REPURCHASE INTENTION PRODUK SMARTPHONE MEREK ASUS

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The purpose of this study to determine the influence of Brand Image, Brand and Brand Awareness Association Intention to Repurchase smartphone ASUS brand products. This study aims to determine the effect of Brand Image, Brand and Brand Awareness Association Intention to Repurchase smartphone ASUS brand products. This study used a n

The purpose of this study to determine the influence of Brand Image, Brand and Brand Awareness Association Intention to Repurchase smartphone ASUS brand products. This study aims to determine the effect of Brand Image, Brand and Brand Awareness Association Intention to Repurchase smartphone ASUS brand products. This study used a non-probability sampling selected is purposive sampling with a total of 150 respondents. Data were collected by interviews and questionnaires. This study used multiple linear regression analysis (multiple regression). The results of the study measured the Brand Image, Brand and Brand Awareness Association positive and significant impact on the Repurchase.

on-probability sampling selected is purposive sampling with a total of 150 respondents. Data were collected by interviews and questionnaires. This study used multiple linear regression analysis (multiple regression). The results of the study measured the Brand Image, Brand and Brand Awareness Association positive and significant impact on the Repurchase.