PENGARUH KEPERCAYAAN, PERSEPSI HARGA, DAN SIKAP TERHADAP NIAT BELI KEMBALI DI SITUS LAZADA

Abstrak

ABSTRACT

The purpose of this study is to analyze the effect of trust, perception of price, and  attitudes on repurchase intention at Lazada site. The population in this study were Denpasar  citizen who had been shopping online at Lazada. The sample size is 108 respondents, using Purposive Sampling method. This research is done by Multiple Liniear Regression analysis technique. The result of the study found that  trust, perception of price, and attitudes had positive and significant effect on the repurchase intention at lazada site.Theoretical implications of this study can slarity the relantionship of influence of trust, price perceptions and attitudes toward  repurchase intention. The practical implications of this research are expected to be used by the lazada to foster a positive attitudes to consumers, cultivate trust to cunsumers, and can communicate a reasonable price to consumers and the parties can formulate a strategy of repurchase intention to lazada consumers in Denpasar.

Keywords : trust, perception of price, attitudes, and  repurchase intention