Communication Behavior of Farmers in Accessing Information on Banana Cultivation in the Industrial Revolution 4.0
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Jun 19, 2021
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Abstract
Agricultural information plays an important role in agricultural sector. Information is used as the main source in making top-down decisions. Farmers can access information from both formal and informal sources. Farmers' decisions in accessing information according to their needs and reliable sources are influenced by farmer communication behavior. This study aims to analyze and describe the communication behavior and barriers of farmers in accessing information on banana cultivation in order to compete in global market. This research was conducted in December 2019-January 2020 at Bareng Mukti Farmer Group, located in Ponggok Hamlet, Sidomulyo Village, Bambanglipuro District, Bantul Regency, Special Region of Yogyakarta. This study surveyed ten informants from active members and administrators. The data were analyzed using descriptive qualitative analysis with Miles and Huberman analysis model. The results shows that farmers are still being passive in accessing information on banana cultivation and lack of awareness about the latest communication technology.
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SURYA, Okta Hermawati; SATMOKO, Sriroso; SUBHAN PRASETYO, Agus.
Communication Behavior of Farmers in Accessing Information on Banana Cultivation in the Industrial Revolution 4.0.
SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 15, n. 2, p. 283 - 295, june 2021.
ISSN 2615-6628.
Available at: <https://ojs.unud.ac.id/index.php/soca/article/view/59210>. Date accessed: 20 apr. 2024.
doi: https://doi.org/10.24843/SOCA.2021.v15.i02.p05.
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Articles
References
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Ahmad Rahsan Jani, Widuri Susilawati, A. I. (2017). Jurnal Agri Sains Vol, 1 No.02 (2017). 02(02), 1–10.
Ardi, Supriyono dan Efrianto, E. (2017). Perilaku Petani Dalam Budidaya Kedelai Di Kecamatan Tebo Ilur Kabupaten Tebo. J. Agri Sains, 1(2), –10.
Devarani, L., Pandey, D. K., Singh, R., & Singh, R. (2018). Communication Behaviour of Farmers Registered Under m4agriNEI. Indian Research Journal of Extension Education, 18(3), 1-5..
Engotoit, B., Kituyi, G. M., & Moya, M. B. (2016). Influence of performance expectancy on commercial farmers’ intention to use mobile-based communication technologies for agricultural market information dissemination in Uganda. Journal of Systems and Information Technology, 18(4), 346–363. https://doi.org/10.1108/JSIT-06-2016-0037
Hakim, L dan Sugihen, B. G. (2009). Keberdayaan Petani Sayuran Dalam Mengakses Informasi Pertanian Di Sulawesi Selatan. Jurnal Penyuluhan, 5(1), 54–62.
Ikhsan Fuady , Djuara P. Lubis, R. W. E. L. (2012). Perilaku Komunikasi Petani dalam pencarian Informasi Pertanian Organik (Kasus Petani bawang merah Di Desa Srigading Kabupaten Bantul). Perilaku Komunikasi Petani Dalam Pencarian Informasi Pertanian Organik (Kasus Petani Bawang Merah Di Desa Srigading Kabupaten Bantul), 10(2), 10–18.https://doi.org/10.29244/jurnalkmp.10.2.%p
Krisnasiwi, J. A. (2017). Perilaku Komunikasi Petani dalam Mewujudkan Program Ketahanan Pangan di Kabupaten Kulon Progo. Gadjah Mada University.
Kusumadinata, A. A. (2016). Penggunaan Internet di Kalangan Petani Sayur dalam Memperoleh Informasi Pertanian di Kabupaten Cianjur. Indonesian Journal of Agricultural (IJAE), 7(1), 13–24.
Mardikanto, T. (2009). Sistem Penyuluhan Pertanian. Edisi Pertama. Surakarta: Sebelas Maret University Press.
Miles, M.B., Huberman, A.M., Huberman, M.A., and Huberman, M. (1994). Qualitative Data Analysis. Sage: An Expanded Sourcebook.
Mittal, S., & Mehar, M. (2016). Socio-economic factors affecting adoption of modern information and communication technology by farmers in India: Analysis using multivariate probit model. The Journal of Agricultural Education and Extension, 22(2), 199-212.
Mulyana, L. W. (2010). Komuikasi Bisnis Lintas Budaya. Bandung: Rosda Karya.
Narti, S. (2015). Hubungan Karakteristik Petani Dengan Efektivitas Komunikasi Penyuluhan Pertanian Dalam Program Sl-Ptt (Kasus Kelompok Tani di Kecamatan Kerkap Kabupaten Bengkulu Utara). Jurnal Professional FIS UNIVED, 2(2), 41–52. https://doi.org/10.3923/ijss.2017.32.38
Notoatmodjo. (2007). Definisi Pengetahuan dan Faktor-Faktor yang Mempengaruhinya. Jakarta: Rineka Cipta.
Parthasarathi, S., & Alauddin, A. S. (2017). Communication Behaviour of Farmers Adopting Rice Fallow Pulse Technologies. Journal of Extension, 29(2), 5864-5869.
Prasetyo, A., Safitri, R., & Hidayat, K. (2017). Effectiveness of Interpersonal Communication of Head of Farmer Group To Maintaining Existence Sidodadi Farmer Group. Habitat, 28(3), 99–105.
https://doi.org/10.21776/ub.habitat.2017.028.3.14
Prasetyo, A. S., Safitri, R., dan Hidayat, K. (2019). Strategi Komunikasi Ketua Dalam Meningkatkan Eksistensi Kelompok (Kasus di Kelompok Tani Sidodadi di Desa Junrejo, Kecamatan Jumrejo Kota Batu Jawa Timur). J. HABITAT, 30(1), 26-34.
Rahman, Hammadur Mohammad, Uddin, Nasir Mohammed, K. M. S. (2018). Communication Behaviour of Farmers with the Agricultural. 8(3), 121–127.
Ravichamy, P., & Nandakumar, S. (2017). An explorative study on communication behaviour of banana growers in Tiruchirapalli district of Tamil Nadu An explorative study on communication behaviour of banana growers in Tiruchirapalli district of Tamil Nadu. (January).
Rogers, E. M. (2003). Diffusion of Innovation (third Edit). New York: The Free Press.
Santrock, J. W. (2007). Perkembangan Anak Jilid 1. Jakarta: Erlangga.
Schlechtendahl, J., Keinert, M., Kretschmer, F., Lechler, A., & Verl, A. (2014). Making existing production systems Industry 4.0-ready: Holistic approach to the integration of existing production systems in Industry 4.0 environments. Production Engineering, 9(1), 143–148. https://doi.org/10.1007/s11740-014-0586-3
Singh Nirmal, Puneet Malhotra, J. S. (2016). Information needs and seekingbehaviour of dairy farmers of Punjab. (January), 150.
Sudarta, W. A. Y. A. N. (2005). Pengetahuan dan Sikap Petani Terhadap Pengendalian Hama Tanaman Terpadu.
Http://ejournal.unud.ac.id/abstrak/(6)%soca-sudarta-pks%20pht(2).pdf.
Sudjana, D. (2006). Evaluasi Program Pendidikan Luar Sekolah. Bandung: PT. Remaja Rosdakarya.
Sugianto, V. (2015). Keterampilan Komunikasi Interpersonal Konselor dalam Terapi Pengobatan Rawat Jalan kepada Pasien di BNNP Jawa Timur. Jurnal E-Komunikasi Program Studi Ilmu Komunikasi Universitas Kristen Petra, 3(2), 1–7.
Tologbonse, D., Fashola, O., & Obadiah, M. (2009). Policy Issues in Meeting Rice Farmers Agricultural Information Needs in Niger State. Journal of Agricultural Extension, 12(2). https://doi.org/10.4314/jae.v12i2.47053
Wiryanto. (2004). Pengantar Ilmu Komunikasi. Jakarta: Grasindo.