PENGARUH PERCEIVED EASE OF USE, WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN TRANSPORTASI

  • I Wayan Adi Wikantara Universitas Udayana
  • Ni Made Rastini Universitas Udayana
##plugins.pubIds.doi.readerDisplayName## https://doi.org/10.24843/EJMUNUD.2021.v10.i05.p02

Abstrak

The purpose of this study was to examine the effect of perceived ease of use, word of mouth, and brand image on the decision to use online transportation services. The population of this study were all Gojek application users in the city of Denpasar whose exact number is unknown (Infinite). The number of samples used in the study were 150 respondents, taken by purposive sampling technique. The data method uses a questionnaire distributed online with a google form. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that Perceived Ease Of Use, Word Of Mouth, and Brand Image have a positive effect on the use of the Gojek application. This research is expected to provide relevant and useful input for companies related to improving company performance through information systems.


Keywords: Brand Image, Decision on Use, Perceived Ease Of Use, Word Of Mouth


 

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Diterbitkan
2021-05-18
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WIKANTARA, I Wayan Adi; RASTINI, Ni Made. PENGARUH PERCEIVED EASE OF USE, WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN TRANSPORTASI. E-Jurnal Manajemen, [S.l.], v. 10, n. 5, p. 436 - 455, may 2021. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id/index.php/manajemen/article/view/70073>. Tanggal Akses: 04 nov. 2025 doi: https://doi.org/10.24843/EJMUNUD.2021.v10.i05.p02.
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Terbitan
Vol 10 No 5 (2021)
Bagian
Articles
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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