Semiotics Approach on Verbal Signs in Would You Care More IF I Was A Panda?
Abstract
This study is aimed at identifying the verbal signs with their mode and connotative meaning of an advertisement. The data of this study was a wildlife advertisement entitled Would You Care More IF I Was A Panda? (2011) created by Ogilvy and published by World Wild Life. The data were collected using documentation method with note-taking technique. The data were analyzed qualitatively using Peirce’s semiotic theory to identify the verbal signs with their mode and Leech meaning theory to analyze the connotative meaning of the sign. The result of this study shown that there were three verbal signs found in the advertisements that belong to symbolic signs in the form of the combination of alphabets. The verbal signs consist of representamen, interpretant, and object. The connotative meanings are expressed in words, phrases, or sentences with the interpretation based on knowledge, emotion, and imagination.
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References
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Ardhianto, P., & Manuel Son, W. (2019). Visual Semiotics Analysis on Television Ads UHT Ultra Milk “Love Life, Love Milk”. International Journal Of Visual And Performing Arts, 1(1), 27-41. doi: 10.31763/viperarts.v1i1.13
Puspita Ayu, S. (2013). Semiotic Analysis on Television Advertisement of Coca Cola “Reason to Believe: Indonesian Version”. Jurnal Ilmiah Mahasiswa FIB, 2(3). Retrieved from http://jimbastrafib.studentjournal.ub.ac.id/index.php/jimbastrafib/article/view/141/121
Candra, P., & Putri, P. (2019). The Interpretation of Verbal and Visual Signs in the Education Advertisements. Journal of Applied Studies in Language, 3, 81-90.doi: 10.31940/jasl.v3i1.1158
Chandler, D. (2000). Semiotics for Beginner. Routledge, University of Wales.
Chandler, D. (2007). Semiotics the Basic. Second Edition. Routledge, New York.
Diryani, S. (2013). Semiotic Analysis of Love Album Cover by Angels & Airwaves Band. Humanis, . Retrieved from https://ojs.unud.ac.id/index.php/sastra/article/view/6590
Harvey, F. (2013). Overfishing causes Pacific bluefin tuna number to drop 96% [Internet]. Available from: http://theguardian.com/environment/2013/jan/09/overfishing-pacific-bluefin-tuna [Accessed 28 November 2019]
Indrawati, S. (2015). Semiotic Analysis of Canon Camera Advertisment. Jurnal Ilmiah Mahasiswa FIB, 2(6). Retrieved from http://jimbastrafib.studentjournal.ub.ac.id/index.php/jimbastrafib/article/view/946
Leech, G. (1981). Semantics the Study of Meaning. Second Edition. Penguin Book, Middlesex.
Nėjė, J. 33 Powerful Animal Advertisement Examples that Tells the Uncomfortable Truth [Internet]. Available from: https://www.boredpanda.com/powerful-animal-ads/?utm_source=google&utm_medium=organic&utm_campaign=organic [Accessed 20 November 2019]
Neuendorf, K.A. (2002). The Content Analysis Guidebook. Sage Publication, London.
Kurnia Prasetya, I., Diana Erfiani, N., & Desy Suari, N. (2018). The Verbal and Visual Signs of Tourist Attraction Found in Bali Best Adventure Magazine. LITERA: Jurnal Litera Bahasa Dan Sastra, 4(1). Retrieved from https://jurnal.undhirabali.ac.id/index.php/lentera/article/view/593/520
Prayitna, N. (2015). An Analysis on Connotative Meaning And Message in Linkin Park’s Songs In A Thousand Suns Album. Jurnal Ilmiah Mahasiswa FIB, 2(2). Retrieved from http://jimbastrafib.studentjournal.ub.ac.id/index.php/jimbastrafib/article/view/906
Pulling the panda back from the brink [Internet]. World Wild Life. Available from: http://wwf.panda.org/knowledge_hub/endangered_species/giant_pandas_no_longer_endangered/ [Accessed 25 November 2019]
Sharma, P., & Gupta, P. (2015). Semiotic analysis of Indian television. Advertisements and its impact on consumers: an exploratory study. Journal For Communication Studies, 8(1), 71-90. Retrieved from https://essachess.com/index.php/jcs/article/viewFile/266/320
Sun, C.H., Chiang, F. S., Squires, D., Rogers, A. & Jan, M.S. (2019). More landings for higher profit? Inverse demand analysis of the bluefin tuna auction price in Japan and economic incentives in global bluefin tuna fisheries management [Internet]. Plos One. Available from: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0221147 [Accesed on 29 November 2019]
Uraida, S. (2014). Semiotic Analysis of Mcdonald’s Printed Advertisement. Jurnal Ilmiah Mahasiswa FIB. Retrieved from http://jimbastrafib.studentjournal.ub.ac.id/index.php/jimbastrafib/article/view/396
Wijaya, T., Nurhadi, N., & Kuncoro, A. (2017). Studi Eksplorasi Perilaku Konsumsi Rokok: Perspektif Motif, Merek, Iklan dan Harga-Biaya Rokok. Jurnal Economia Review of Business and Economics Studies. Retrieved from https://journal.uny.ac.id/index.php/economia/article/view/12128/0
Winda Yanti, N. (2018). Semiotic Study of Symbol for Sandy The Mute Character in Rise of Guardian Movie. Humanis, 22(2), 368-373. doi:10.24843/JH.2018.v22.i02.p13
Zhang, Y. (2019). A Semiotic Study on Print Advertisements of Luxury Perfume Brands for Women. Asian Journal Of Social Science Studies, 4(1), 15. doi: 10.20849/ajsss.v4i1.540
Zuldianof. (2015). A Semiotic Analysis of Male Body Treatment Product Advertisements as Found on the Internet. Vivid: Journal of Language and Literature. Retrieved from http://jurnalvivid.fib.unand.ac.id/index.php/vivid/article/view/39/45
Published
2021-02-27
How to Cite
WISHNAWA, Anak Agung Gede Hari; SUDIPA, I Nengah; SUKARINI, Ni Wayan.
Semiotics Approach on Verbal Signs in Would You Care More IF I Was A Panda?.
Humanis, [S.l.], v. 25, n. 1, p. 71-77, feb. 2021.
ISSN 2302-920X.
Available at: <https://ojs.unud.ac.id/index.php/sastra/article/view/55981>. Date accessed: 19 apr. 2024.
doi: https://doi.org/10.24843/JH.2021.v25.i01.p09.
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