PENGARUH SUASANA TOKO DAN LOKASI TERHADAP NIAT BELI ULANG KONSUMEN DI MINIMARKET SEKAWAN TABANAN

  • Ni Putu Dessy Ari Apriliani
  • I Gusti Ayu Ketut Giantari Universitas Udayana

Abstract

The purpose of this study is to examine and analyze the effect of (1) store atmosphere to the consumer re-purchase intention, (2) location of the consumer re-purchase intention in Minimarket Sekawan Tabanan. The number of samples taken were 112 respondents using purposive sampling technique. Data analysis technique used is multiple linear regression analysis. Results showed that atmosphere of departure and the location has a significant influence on consumer purchase intentions Minimarket Sekawan. As well as the atmosphere of the store and the location of a significant effect on purchase intentions re simultaneously.

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Author Biography

I Gusti Ayu Ketut Giantari, Universitas Udayana
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Published
2015-02-14
How to Cite
APRILIANI, Ni Putu Dessy Ari; GIANTARI, I Gusti Ayu Ketut. PENGARUH SUASANA TOKO DAN LOKASI TERHADAP NIAT BELI ULANG KONSUMEN DI MINIMARKET SEKAWAN TABANAN. E-Jurnal Manajemen, [S.l.], v. 4, n. 2, feb. 2015. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/10475>. Date accessed: 25 nov. 2024.
Section
Articles

Keywords

suasana toko; lokasi; niat beli ulang konsumen