Verbal and Visual Sign in “Encanto” Movie Posters

  • I Wayan Jason Karenski Universitas Udayana
  • Ida Ayu Made Puspani
  • I Wayan Mulyawan


This research deals with the movie poster of “Encanto” as the object of the study under semiotic theory. The aim of this research is to identify the semiotic signs that are contained in “Encanto” movie posters and to analyse the meaning of signs that are accomplished in “Encanto” movie posters. The data of this research is 6 movie posters of “Encanto”. This research employed a convenience sampling method to answer the research question. The data was taken from the Internet Movie Poster Awards on The data was analyzed based on the theory according to Dyer's concept of verbal and visual indicators (1982). Second, the meanings of the signs were analyzed according to the theory of signifiers and signified by Saussure (cited in Chandler, 2007) and supported with the colour term by Olesen (2013). There were nine verbal signs in those movie posters. The visual signs in those movie posters such as appearance, manner, otivity, background, and the colour. The application of color meaning by using the color terms of Olesen.


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Author Biographies

I Wayan Jason Karenski, Universitas Udayana

Universitas Udayana

Ida Ayu Made Puspani

Udayana University

I Wayan Mulyawan

Udayana University

How to Cite
KARENSKI, I Wayan Jason; PUSPANI, Ida Ayu Made; MULYAWAN, I Wayan. Verbal and Visual Sign in “Encanto” Movie Posters. Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana, [S.l.], v. 30, n. 2, p. 146--149, sep. 2023. ISSN 2656-6419. Available at: <>. Date accessed: 03 dec. 2023. doi:

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