Atribut Destinasi, Persepsi Risiko, Kepercayaan, dan Niat Berkunjung Wisatawan ke Pulau Nusa Penida Klungkung Bali pada Masa Pandemi Covid-19

  • I Wayan Suardana Udayana University
  • Yohanes Kristianto Universitas Udayana


This research aimed to analize tourist satisfaction and trust in influencing tourist behavior intentions of visiting tourists to Nusa Penida Island Klungkung Bali during the Covid-19. The theory of consumer behavior is used with several concepts namely concept of destination attributes, trust, perceived risk, and behavioral intentions of tourists. This research was designed with a quantitative approach with a survey method of 100 foreign tourists visiting Nusa Penida. The data were analized by Partial Least Square (PLS). The results show that tourism attributes have a positive and significant effect on tourist trust revisit intentions. The tourist trust has a positive significant effect on revisit intentions. Perceived risks have a positive and significant effect on tourist trust and revisit intentions. This research foud out that tourists traveling do not want to take the risk in these activities. Based on these results, it can be suggested to increase the role of trust in mediating the relationship between perceived risk and revisit intention.


Download data is not yet available.


Alderighi, M. Bianci, C., Lorenzini, E. (2016). The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing? Tourism Management, Vol.57. pp. 323-333.

Alegre, J., & Cladera, M. (2009). Analyzing the Effect of Satisfaction and Previous Revisits on Tourist Intentions to Return. European Journal of Marketing, 43 (5/6), pp: 670-685.

Badan Pusat Statistik (BPS) Kabupaten Klungkung. (2018). Data Kepariwisataan Klungkung 2018.

Chica, M. Hernandes, Juan M. and Gidumal, J.B. (2021). A Collective risk dilemma for tourism restrictions under the covid-19 context. Scientific Reports.

Diarta, IKS dan Sarjana, I M. (2020). Pengaruh Atribut dan Kualitas Layanan Terhadap Kepuasan Pengunjung Daya tarik Wisata Pertanian Subak di Kota Denpasar Bali. Media Konservasi. Vol. 25 No. 2. pp. 113-123.

Gray, L.P., Ashley, S. and Kaplanidou, K. (2010). Examining the Influence of Past Travel Experience, General Web Searching Behaviors, and Risk Perceptions on Future Travel Intentions. descarga/ articulo/ 3873948.pdf.

Gursoy, D., Chen, J.S., & Chi, C. G-Q (2014). Theoretical Examination of Destination Loyalty Formation. International Journal of Contemporary Hospitality Management.

Hikkerova, L. (2011). The Effectiveness of Loyalty Programs: An Application in the Hospitality Industry. International Journal of Business, 16(2). ISSN: 1083-4346. pp. 150-164.

Hoyer, W., MacInnis, D., & Pieters, R. (2013). Consumer behavior 6th ed. United States of America: South-Western Cengage Learning.

Jennings, G. (2001). Tourism Research. Australia: John Wiley & Sons Australia.

Khansa, V.R., dan Farida. N. (2016). Pengaruh Citra Destinasi Terhadap Niat Berkunjung Melalui Kepuasan (Studi pada Wisatawan Domestik Kebun raya Bogor). Jurnal Ilmu Administrasi Bisnis. Vol. 05 No.04. pp. 104-114.

Kozak, M., Rimmington, M. 1999. Measuring tourist destination competitiveness: Conceptual considerations and empirical findings. Hospitality Management. 18(1):273-283.

Marinao, E. (2018). Determinants of Satisfaction with the Tourist Destination- Contexts and Boundaries. Mobilities, Tourism and Travel Behavior (Book Chapter) INTECH, pp 35-55.

Morgan, H. (2012). Marketing and Business Performance. Journal of The Academy of Marketing Science. Vol 40. Pp 102-119.

Santi, N.M. Hro, Yulius, H. dan Arifin, H.S. 2017. Kontribusi wisata bahari terhadap kesejahteraan masyarakat pesisir Pulau Nusa Penida, Klungkung. Jurnal Kajian Bali, Vol 07, No 02 Tahun 2017.pp 81-98.

Schiffman, L.G., & Kanuk, L.L. (2010). Consumer Behaviour (10th ed). New Jersey, Pearson Prentice Hall.

Shonk, D. J. and Chelladurai. (2008). Service Quality, Satisfaction, and Intent to Return in Event Sport Tourism. Journal of Sport Management, 2008. 22. pp 587-602.

Siddiqi, K.O. (2011). Interrelations Between Service Quality Attributes, Customer Satisfaction And Customer Loyalty In The Retail Banking Sector in Bangladesh. International Journal of Business and Management. Vol.6, No.3, pp. 12-36.

Suardana, I W. (2015). An Examination of The Relationship Among Motivation, Satisfaction, Trust and Product Loyalty. International Journal of Applied Business and Economic Research (IJABER). Vol 13. Issue No. 5. pp 2933-2956.

Subadra, I N. (2021). Pariwisata Budaya dan Pandemi Covid-19: Memahami Kebijakan Pemerintah dan Reaksi Masyarakat Bali. Jurnal Kajian Bali, Vol 11, No 01 Tahun 2021.pp 1-22.

Suryaningsing, I.A.A dan I G.A.O. Suryawardani. (2021). Strategi Bertahan Hotel Berbintang Dalam Menghadapi Situasi Covid-19 di Kabupaten Badung Bali. Jurnal Kajian Bali. Vol 11 No 2, Tahun 2021, pp 387-406.

Suryawardani, I G.A.O. (2021). Manajemen Wisata Perdesaan Berdasarkan Tingkat Kepuasan Pengunjung di Tiga Desa Wisata di Bali, Jurnal Kajian Bali. Vol. 11 No 2, Tahun 2021, pp 297-316.

Sönmez, S. and Graefe, A.R. (1998). Determining Future Travel Behavior from Past Travel Experience and Perceptions of Risk and Safety. Journal of Travel Research, 37(2). pp. 172-177.

Titu, M. A., Raulea, A.S., Titu, S. (2016). Measuring Service Quality in the Tourism Industry. Procedia Social and Behavioral Sciences. Vol. 221. Pp 294-301.

Thiumsak, T., Ruangkanjanases, A. (2016). Factors influencing international visitors to revisit Bangkok, Thailand. Journal of Economics, Business and Management. 4(3): 220-230.

Wahyuningsih. (2012). Customer Value, Satisfaction and Behavioral Intentions: The Effects of Customer Search Behavior. Asean Marketing Journal. Vol. 1, No.3 Hal.56-77

Zakoski, I. (2021). The Covid 19 Pandemic Impact on The Tourist Turnover in The Republic of North Macedonia. Journal of Tourism and Hospitality Management. Vol 9 No.1 pp. 46-52.
How to Cite
SUARDANA, I Wayan; KRISTIANTO, Yohanes. Atribut Destinasi, Persepsi Risiko, Kepercayaan, dan Niat Berkunjung Wisatawan ke Pulau Nusa Penida Klungkung Bali pada Masa Pandemi Covid-19. Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 12, n. 2, p. 471-491, oct. 2022. ISSN 2580-0698. Available at: <>. Date accessed: 29 may 2023. doi: