A Verbal and Non-Verbal Signs of Walt Disney Posters

  • Yustina Juita Simarmata Mahasaraswati Denpasar University
  • Ni Wayan Suastini Mahasaraswati Denpasar University
  • Desak Putu Eka Pratiwi Mahasaraswati Denpasar University

Abstract

This study aims to find out the verbal and non-verbal signs found in Walt Disney posters and analyze the meaning of verbal and non-verbal signs found in Walt Disney posters. Verbal sign is about text or words that appear in the Walt Disney poster. For the non-verbal signs appears as characters and colors used. The data of the research were downloaded from the pinterest. This study  used a descriptive qualitative method. This study used a theory by Saussure in Chandler (2007) to analyze verbal and non-verbal signs. While the theory from Barthes (1977) to analyze the meaning of signs, and the supporting theory from Cerrato (2012) to analyze color terms. This research reveals that 6 verbal signs and 6 non-verbal signs were found in Walt Disney posters. These signs also contained 5 denotative and 9 connotative meanings from the story line in the poster. These meanings were found in the words and picture of Walt Disney posters.

Downloads

Download data is not yet available.

References

Anitah, S. (2008). Media Pembelajaran. Surakarta.

Baker, L. M. (2006). Observation: A Complex Research Method. Library Trends. 55(1), 171-189. Retrieved 28 October, 2021 from https://www. webpages.uidaho.edu/

Barthes, R. (1977). Elements of Semiology 1st Edition. New York: Hill & Wang.

Barthes, R. (1998). The Semiotics Challange. New York: Hill and Wang.

Cerrato, H. (2012). The Meaning of Colors.

Chandler, D. (2007). Semiotics the basics. Second edition. London & New York: Routledge

Cruse, A. (2000). Meaning in Language. An Introduction to Semantics and Pragmatics. University of Manchester.

Culler. J. (2005). The Pursuit of Signs. Deconstruction: London & New York.

Devi, N. P. N., Beratha, N. L. S., & Netra, I. M. (2017). Verbal and Non-Verbal Signs of “Zootopia” Movie Poster. Jurnal Humanis, Fakultas Ilmu Budaya Unud, 18, 260-268.

Dyer, G. (1982). Advertisiing As Communication. London & New York: Routledge.

Eco, U. (1979). A Theory of Semiotics. (Vol.217). Indiana University Press.

Fromkin, V., Robert, R., & Hyams, N. (2011). An Introduction to Language. Australia: Wardsworth.

Hartadi, J. N. I., Sukarini, N., & Weddha, S. P. (2019). Verbal and Visual Signs of the Greenpeace Advertisements. Humanis, 23(1), 13-18.

Jewitt, T. V. L. (2012). The Handbook of Visual Analyis.

Okta Prawinatha, I. (2018). Verbal and Visual Signs of Advertisement in National Geographic Traveller Magazine. Humanis, 22(4), 1028-1032. doi.10.24843/JH.2018.v22.i04.p26

Pratiwi, D., Vina Widiadnyana, I., & Emi Puspita Sari, N. (2021). The Analysis of Semiotic Signs on Forest Fires’ Posters. Humanis, 25(2). 135-144. doi:10.24843/JH.2021.v25.i02.p02

Pucacicua, E. (2014). The Defenition of Poster and The Example. Retrieved from slideshare.net/echapucacicua/the-defenition-of-poster-and-the-example.

Potts, A. (1996). Sign in Robert S. Nelson and Richard Shiff, eds., Chritical Terms for Art History

Widiarta, I., Devi Maharani Santika, I., & Eka Pratiwi, D. (2021). Analysis of Semiotic Found in Football Shoes Advertisements. Humanis, 24(4), 452-462. doi:10.24843/JH.2021.v25.i04.p05

Wierzbicka, A. (1996). Semantic Primes and Universals. United Kingdom: Oxford University
Published
2022-05-26
How to Cite
SIMARMATA, Yustina Juita; SUASTINI, Ni Wayan; EKA PRATIWI, Desak Putu. A Verbal and Non-Verbal Signs of Walt Disney Posters. Humanis, [S.l.], v. 26, n. 2, p. 172-179, may 2022. ISSN 2302-920X. Available at: <https://ojs.unud.ac.id/index.php/sastra/article/view/83771>. Date accessed: 22 nov. 2024. doi: https://doi.org/10.24843/JH.2022.v26.i02.p02.
Section
Articles

Most read articles by the same author(s)