A Verbal and Non-Verbal Signs of Walt Disney Posters

  • Yustina Juita Simarmata Mahasaraswati Denpasar University
  • Ni Wayan Suastini Mahasaraswati Denpasar University
  • Desak Putu Eka Pratiwi Mahasaraswati Denpasar University


This study aims to find out the verbal and non-verbal signs found in Walt Disney posters and analyze the meaning of verbal and non-verbal signs found in Walt Disney posters. Verbal sign is about text or words that appear in the Walt Disney poster. For the non-verbal signs appears as characters and colors used. The data of the research were downloaded from the pinterest. This study  used a descriptive qualitative method. This study used a theory by Saussure in Chandler (2007) to analyze verbal and non-verbal signs. While the theory from Barthes (1977) to analyze the meaning of signs, and the supporting theory from Cerrato (2012) to analyze color terms. This research reveals that 6 verbal signs and 6 non-verbal signs were found in Walt Disney posters. These signs also contained 5 denotative and 9 connotative meanings from the story line in the poster. These meanings were found in the words and picture of Walt Disney posters.


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How to Cite
SIMARMATA, Yustina Juita; SUASTINI, Ni Wayan; EKA PRATIWI, Desak Putu. A Verbal and Non-Verbal Signs of Walt Disney Posters. Humanis, [S.l.], v. 26, n. 2, p. 172-179, may 2022. ISSN 2302-920X. Available at: <https://ojs.unud.ac.id/index.php/sastra/article/view/83771>. Date accessed: 19 aug. 2022. doi: https://doi.org/10.24843/JH.2022.v26.i02.p02.

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