@article{JH, author = {Yustina Simarmata and Ni Wayan Suastini and Desak Putu Eka Pratiwi}, title = { A Verbal and Non-Verbal Signs of Walt Disney Posters}, journal = {Humanis}, volume = {26}, number = {2}, year = {2022}, keywords = {}, abstract = {This study aims to find out the verbal and non-verbal signs found in Walt Disney posters and analyze the meaning of verbal and non-verbal signs found in Walt Disney posters. Verbal sign is about text or words that appear in the Walt Disney poster. For the non-verbal signs appears as characters and colors used. The data of the research were downloaded from the pinterest. This study  used a descriptive qualitative method. This study used a theory by Saussure in Chandler (2007) to analyze verbal and non-verbal signs. While the theory from Barthes (1977) to analyze the meaning of signs, and the supporting theory from Cerrato (2012) to analyze color terms. This research reveals that 6 verbal signs and 6 non-verbal signs were found in Walt Disney posters. These signs also contained 5 denotative and 9 connotative meanings from the story line in the poster. These meanings were found in the words and picture of Walt Disney posters.}, issn = {2302-920X}, pages = {172--179}, doi = {10.24843/JH.2022.v26.i02.p02}, url = {https://ojs.unud.ac.id/index.php/sastra/article/view/83771} }