Meaning and Message of 'Jemme'

I Wayan Mulyawan

doi:10.24843/LJLC.2016.v02.i02.p10

Meaning and Message of 'Jemme'

I Wayan Mulyawan Udayana University

DOI: https://doi.org/10.24843/LJLC.2016.v02.i02.p10

Abstract

Advertising is intended to persuade audiences, readers, viewers or listeners to take action on products, services and ideas. Advertisements include text, audio, video, photography and graphic designs. We will easily find advertisement through some common mediums namely newspaper, magazine, radio, television, internet, billboards, and many other places. Advertisement analysis is divided into textual and contextual analysis.
The textual is the analysis of advertisement structure such as headline, illustration, body copy, signature line, and standing details. Based on the analysis JEMME considered to be a complex advertisement taht consist of 5 (five) element. The contextual analysis is the meaning of the advertisement. According to the analysis, JEMME is a fine jewelery with high standard and very suitable for valentine gift.

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Author Biography

I Wayan Mulyawan, Udayana University

English Department, Faculty of Arts, Udayana University

Published

2016-11-15

How to Cite

MULYAWAN, I Wayan. Meaning and Message of 'Jemme'. Lingual Journal of Language and Culture, [S.l.], v. 2, n. 2, nov. 2016. ISSN 2716-3091. Available at: <https://ojs.unud.ac.id/index.php/languange/article/view/25513>. Date accessed: 19 apr. 2024. doi: https://doi.org/10.24843/LJLC.2016.v02.i02.p10.

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