Storynomics Tinggalan Arkeologi: Mediasi antara Motivasi dan Minat Berkunjung ke Candi Tebing Tegallinggah Desa Bedulu Gianyar Bali
Abstract
For the sake of tourism recovery during the post-pandemic period, a storynomic promotion strategy is currently being developed by Indonesian government, and is considered effective in triggering the curiosity and visiting interest of tourists. This study aims to identify the role of storynomics as a moderating variable in strengthening motivation and interest to visit the Tebing Tegallinggah Temple site in Bedulu village, Gianyar, Bali. First, storytelling stories were collected through field research by interviewing selected informants, as well as randomly distributing questionnaires. Second, historical data and documentation were classified and analyzed qualitatively, while respondents' answers were assessed using Smart PLS. Third, the results of data analysis are presented through narrative descriptions supported by tables and figures for visualization. The results showed that motivation and storynomic had a less significant effect on the visiting interest of the respondents, most of whom were young. This research is expected to speed up the tourism recovery as well as to contribute to the sustainability of archaeological heritage as special interest tourist destination in Gianyar regency in particular and Indonesia in general.
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Artanegara. (2019). Kajian Pengendalian Keterancaman Situs Candi Tebing Tegallinggah Desa Bedulu. https://kebudayaan.kemdikbud.go.id/bpcbbali/kajian-pengendalian-keterancaman-situs-candi-tebing-tegallinggah-desa-bedulu/
Dewi, I. K., & Fitriani, D. R. (2020). Storynomic As Marketing Strategy Of Telaga Sarangan Magetan. 1384–1393.
Fan, X., Lu, J., Qiu, M., & Xiao, X. (2022). Changes in travel behaviors and intentions during the COVID-19 pandemic and recovery period: A case study of China. Journal of Outdoor Recreation and Tourism, (April), 100522. https://doi.org/10.1016/j.jort.2022.100522
Gunawarman, A. A. G. . (2018). Kajian Elemen Pembentuk Proporsi Pada Candi Tebing Tegallinggah di Desa Bedulu, Blahbatuh, Gianyar. Undagi: Jurnal Ilmiah Jurusan Arsitektur Universitas Warmadewa. 6(1), 32–36.
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Kartika, T., & Riana, N. (2020). Storynomics Tourism as an Effective Marketing Strategy on Tourism Destination (Case Study on Tangkuban Parahu, West Java-Indonesia). Tourism and Sustainable Development Review, 1(1), 33–40. https://doi.org/10.31098/tsdr.v1i1.8
Parhusip, N. E., & Arida, I. N. S. (2018). Wisatawan Milenial di Bali (Karakteristik, Motivasi, dan Makna Berpariwisata). Jurnal Destinasi Pariwisata, 6(2), 299–303. Retrieved from https://ojs.unud.ac.id/index.php/destinasipar/article/download/46235/27944
Pearce, P. L. (2005). Developing the Travel Career Approach to Tourist Motivation. Journal of Travel Research, 43(3), 1–1. https://doi.org/10.1177/004728759503400201
Pitana, I. G., & Gayatri, P. P. (2005). Sosiologi Pariwisata. Retrieved from https://doi.org/10.1177%2F0047287504272020
Prasodjo, T. (2017). Pengembangan Pariwisata Budaya dalam Perspektif Pelayanan Publik. Jurnal Office, 3(1), 7. https://doi.org/10.26858/jo.v3i1.3448
Priyanto, P. (2016). Pengembangan Potensi Desa Wisata Berbasis Budaya Tinjauan Terhadap Desa Wisata Di Jawa Tengah. Jurnal Vokasi Indonesia, 4(1). https://doi.org/10.7454/jvi.v4i1.53
Putra, I. K. A., Peradhayana, W. S., & Mahendra, G. S. (2021). Studi Geologi Lingkungan Berbasis Kearifan Lokal Pada Objek Wisata Candi Tebing. 1, 79–88.
Putra, I. N. D., & Riska, E. L. (2022). Bukan Sekedar Pelipur Lara: Promosi Pariwisata dalam Dongeng “Nusantara Bertutur” Koran Kompas 2019. MUDRA Jurnal Seni Budaya, 37(1), 1–12.
Said, J., & Maryono, M. (2018). Motivation and Perception of Tourists as Push and Pull Factors to Visit National Park. E3S Web of Conferences, 31, 1–5. https://doi.org/10.1051/e3sconf/20183108022
Salsabila, N., & Alversia, Y. (2020). Examining Push-Pull Motivation and Travel Intention for Potential Travelers in Indonesia Using Theory of Planned Behaviour. Proceedings of Tourism Development Centre International Conference, (October), 38–48. https://doi.org/10.2478/9788395720406-004
Sari, N. P. R. (2022). Pengaruh Media Sosial terhadap Minat Berkunjung Kembali Wisatawan Lokal di Masa Pandemi ke Daya Tarik Wisata Khusus Kintamani Bali. Jurnal Kajian Bali (Journal of Bali Studies), 12(1), 22. https://doi.org/10.24843/jkb.2022.v12.i01.p02
Semara, I. M. T., & Lestari, D. (2021). Pengaruh Terpaan Informasi Pandemi Covid-19 terhadap Loyalitas Wisatawan Berwisata dengan Minat Berkunjung sebagai Variabel Mediasi. 9(2), 258–268. Retrieved from https://garuda.kemdikbud.go.id/documents/detail/2544682
Suantika, I. W. (2020). Identifikasi Bangunan Pada Pahatan Tebing Di Sepanjang Sungai Pakerisan, Kabupaten Gianyar. Forum Arkeologi, 33(1), 1. https://doi.org/10.24832/fa.v33i1.520
Sugiyarto, S., & Amaruli, R. J. (2018). Pengembangan Pariwisata Berbasis Budaya dan Kearifan Lokal. Jurnal Administrasi Bisnis, 7(1), 45. https://doi.org/10.14710/jab.v7i1.22609
Sukmadewi, N. P. R. (2021). Storynomics Tourism: Kualitas Wisata Desa Tenganan Pegringsingan. Cultoure, 2(2), 194–203.
Suryawardani, I. G. A. O. (2021). Manajemen Wisata Perdesaan Berdasarkan Tingkat Kepuasan Pengunjung di Tiga Desa Wisata di Bali. Jurnal Kajian Bali (Journal of Bali Studies), 11(2), 297. https://doi.org/10.24843/jkb.2021.v11.i02.p03
Wiguna, I. G. N. T., Laksmi, N. K. P. A., & Prihatmoko, H. (2021). Karakteristik Permukiman Masa Bali Kuno di Bali Utara Berdasarkan Isi Prasasti dan Kajian Toponimi. Jurnal Kajian Bali (Journal of Bali Studies), 11(01), 181–200. Retrieved from https://ojs.unud.ac.id/index.php/kajianbali/article/view/65776
Yuliarti, M. S., Rahmanto, A. N., Priliantini, A., Naini, A. M. I., Anshori, M., & Hendriyani, C. T. (2021). Storytelling of Indonesia Tourism Marketing in Social Media: Study of Borobudur and Danau Toba Instagram Account. Jurnal Komunikasi, 13(1), 107. https://doi.org/10.24912/jk.v13i1.9209
Published
2022-10-19
How to Cite
SUKANADI, I Wayan et al.
Storynomics Tinggalan Arkeologi: Mediasi antara Motivasi dan Minat Berkunjung ke Candi Tebing Tegallinggah Desa Bedulu Gianyar Bali.
Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 12, n. 2, p. 450-470, oct. 2022.
ISSN 2580-0698.
Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/87732>. Date accessed: 23 nov. 2024.
doi: https://doi.org/10.24843/JKB.2022.v12.i02.p07.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
