Strategi Growth-Oriented dalam Pengembangan Desa Wisata Aan di Kabupaten Klungkung Bali

  • Anak Agung Alit Juliarta Universitas Udayana
  • Made Antara Universitas Udayana
  • Ida Bagus Ketut Surya Universitas Udayana

Abstract

The study aims to formulate an effective development strategy for Aan Village by identifying strengths, weaknesses, opportunities, and threats. Aan tourism Village with a diversity of attractions should be well developed using an appropriate strategy. The study used a qualitative approach where the researcher became the research instrument. Data collection techniques used were observations, interviews, documentation, and triangulation techniques to check the credibility of the data. It was found that Aan Village has several potential tourist attractions such as landscapes, waterfall, river, culture, art, and history. The study found that growth-oriented strategies are suitable to be implemented in Aan tourism village which includes backward integration, forward integration, horizontal integration, market penetration, market development, and product development. Implementing those grand strategies will help Aan village meet the needs of the tourists  who, based on the recent trend, demand nature, eco, wellness, and adventure concepts.


 

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Published
2023-04-11
How to Cite
JULIARTA, Anak Agung Alit; ANTARA, Made; SURYA, Ida Bagus Ketut. Strategi Growth-Oriented dalam Pengembangan Desa Wisata Aan di Kabupaten Klungkung Bali. Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 13, n. 1, p. 197-215, apr. 2023. ISSN 2580-0698. Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/85783>. Date accessed: 02 nov. 2024. doi: https://doi.org/10.24843/JKB.2023.v13.i01.p10.

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