Strategi Bertahan Hotel Berbintang dalam Menghadapi Situasi Covid-19 di Kabupaten Badung, Bali
Abstract
The Covid-19 pandemic has had an impact on the tourism industry around the world. In Bali, the impact of the Covid-19 pandemic resulted in the tourism industry, especially the hotel business being very down. Badung Regency, which is a barometer for Bali tourism as well as having the highest number of star hotels in Bali, has been hit hard by the Covid-19 situation. This research data collection method through distributing questionnaires online using google form. The number of star hotels in this study were 30 sample hotels. The samples in this study are grouped into two clusters, namely (1) stars hotel cluster 1,2,3, (2) stars hotel cluster 4 and 5. The results show that the efforts made by star hotels in each cluster are quite diverse, the grouping of these efforts is divided into several categories, among others, marketing, finance, human resources and CHSE-based health protocols.
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Baliprov.go.id. (2020). “Wakil Gubernur Bali Cok Ace Gandeng Stakeholder Bangkitkan Pariwisata Bali Di tengah Pandemi COVID-19” Sumber: https://www.baliprov.go.id/. Diakses 2 Nov 2020.
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BPS Indonesia. (2020). Jakarta. Diakses melalui www.bps.go.id
Darmawi, Herman. (2005). Manajemen Risiko. Jakarta: Bumi Aksara.
Dalimunthe, Sudiyar. (2020). ‘Penerapan Manajemen Manajemen Risiko Bagi Industri Perasuransian Agar Tetap Survive dan Kompetitif di Masa Pandemi’. Jurnal Universitas Tri Sakti Program Studi Manajemen. Vol 7 No.1. Jakarta Timur
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Djunaedi, Zulkifli. (2011). Prinsip Dasar Manajemen Risiko (Risk Management). Depok: FKM UI.
George R. Terry. (2003). Prinsip-Prinsip Manajemen. Jakarta: PT. Bumi Aksara.
Gossling, Stefan, Daniel Scott, and C. Michael Hall. (2020). “Pandemics, Tourism and Global Change: a Rapid Assessment of COVID-19”. Journal of Sustainable Tourism, https://doi.org/10.1080/09669582.2020.1758708, pp 1-20
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Kusuma, B., Bagus Kusuma Wijaya, dan Wayan Eny Mariani. (2021). ‘Dampak Pandemi Covid-19 Pada Sektor Perhotelan Di Bali’. Warmadewa Management and Business Journal (WMBJ). Vol 3 No.1. pp 49-59.
Kusumaningtyas. (2020). Pelajaran Yang Dipetik Dari Covid-19 Untuk Usaha Perhotelan Yang Beroperasi Di Jawa Timur. Jurnal Repository STIE Mahardika. Vol 3 No.2 pp 80-86.
Masatip. (2020). ‘Marketing Strategy Analysis of the Inna Parapat Hotel in a Covid-19 Pandemic Situation. Jurnal Akademi Pariwisata Medan. Vol. 8 No.2. Politeknik Pariwisata Medan
Nuruddin, Putu Eka Wirawan, Sri Pujiastuti, Ni Nyoman Sri Astuti. (2020). ‘Strategi Bertahan Hotel di Bali Saat Pandemi Covid-19. Journal of Bali Studies. Volume 10, Nomor 02. pp 579-602.
Permadi dan Muqoffa. (2020). ‘Analisis Manajemen Risiko PT. Amanu Zamzam Sakinah Solo Menghadapi Kebijakan Pemerintah di Masa Pandemi Covid-19’. Journal of Multidisciplinary Studies. Vol. 4 No. 2, 2020. Hlmn. 01-29.
Pforr, Christof and Peter J Hosie (2007). “Crisis Management in Tourism: Preparing for Recovery.” Journal of Travel & Tourism Marketing, Vol. 23, No. 02, pp 249-264.
Qiu, Richard T.R., Jinah Park, ShiNa Li and Haiyan Song. (2020). “Social Costs of Tourism during the Covid-19 Pandemic”. Annals of Tourism Research, https://doi.org/10.1016/j.annals.2020.102994, pp 1-14.
Raid, Aomar. (2017). ‘An Assessment of Green Practices in Hotel Supply Chain: A Study of UAE Hotels’. Journal of Hospitality and Tourism Management. Vol. 32, No.05, pp 71-81.
Raywhite.co.id. (2021).” Tren Promosi Staycation Saat Pandemi Covid-19”. Sumber: http://www.raywhite.co.id/. Diakses pada 08 Januari 2021.
Silpa, Hanoabuyun. (2020). Dampak Covid-19 Terhadap Perekonomian Indonesia. Journal of Education, Psyhology and Counseling. Vol 2 No 1. Pp 146-153
Siregar, Agus dan Wibowo. (2020). ‘Manajemen Strategi di Masa Pandemi Covid-19’. Jurnal Universitas Pendidikan Indonesia. Vol.1 No.2 Hlmn. 40-58
Sugiyono. (2012). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D, Bandung: Alfabeta.
Sumarni, Yenti. (2020). Pandemi Covid-19: Tantangan Ekonomi dan Bisnis. Jurnal Ekonomi dan Perbankan IAIN Bengkulu. Vol.6 No 2. Pp 46-58.
Suryawardani, IGA Oka. (2015). ‘Tourism Leakage of Accommodation in Bali’, Asean Journal on Hospitality and Tourism. Vol 13 No.1. pp 3-17.
Yuliana Pinaringsih dan Nugraha Sandi. (2021).’Strategi Pemasaran Hotel Grand Asrilia Di Masa Pandemi Covid-19’. Jurnal Media Wisata AKPAR Bandung. Vol 19 No.1. pp 1-10.
Published
2021-10-18
How to Cite
SURYANINGSIH, I.A Anggreni; OKA SURYAWARDANI, I Gusti Ayu.
Strategi Bertahan Hotel Berbintang dalam Menghadapi Situasi Covid-19 di Kabupaten Badung, Bali.
Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 11, n. 2, p. 387-406, oct. 2021.
ISSN 2580-0698.
Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/74617>. Date accessed: 22 nov. 2024.
doi: https://doi.org/10.24843/JKB.2021.v11.i02.p08.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
