Menghadapi Persaingan Pasar dan Teknologi Produksi: Pergulatan Perajin Perhiasan Tradisional di Desa Celuk, Bali
: Studi Kasus Di Desa Celuk, Bali
Abstract
The presence of jewelry casting machines in Celuk Village, Gianyar, Bali has caused a struggle among craftsmen in fighting for their business and production interests. This study aims to uncover and analyze the struggle practices. Data collection is done through interviews, observations and document studies. Data were analyzed with practical theory, deconstruction, mechanical reproduction and other supporting theories used eclectically. The results showed that the struggle was carried out in various ways depend on the capital they owned. All parties build images as an effort to maintain their existence. Various kinds of displays, product certificates, and discourse are played as media in struggling for their respective interests to win the market competitions. The struggle of jewelers craftsmen in Celuk gives birth to various forms of power relations, there are those who rule and are controlled. Power in jewelry is largely determined by space, time, and the amount of capital ownership.
Keywords: jewelry, Celuk Village, traditional craftsman, casting, market competition.
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Belfiore, Eleonora dan Bennet, Oliver. (2010). “Beyond the “Toolkit Approach”: Arts Impact Evaluation Research and the Realities of Cultural Policy‐Making”, Journal for Cultural Research. Volume 14, 2010. Hal. 121-142
Benjamin, Walter. (1969). “The Work of Art in the Age of Mechanical Reproduction”. In Hannah Arend (ed). Illumination. Harry Zohn (translated). New York: Schocken Books
Berman, Barry. 2012. “3-D Printing: The new industrial revolution”, Business Horizons, Volume 55. Issue 2. Hal 155 – 162.
Bourdieu, Pierre. (2010). Arena Produksi Kultural: Sebuah Kajian Sosiologi Budaya (Cultural Production Arena: A Study of Cultural Sociology). Yogyakarta: Kreasi Wacana.
Budiman, Hikmat. (2002). Lubang Hitam Kebudayaan [The hole of Black Culture]. Yogyakarta: Kanisius.
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Jefkins, Frank. (1997). Advertising. Edisi ketiga. Edisi Indonesia. Jakarta: Erlangga.
Kotler. Philip. (2004). Manajemen Pemasaran. Jakarta: PT. Indeks.
Lim, Francis. (2008). Filsafat Teknologi: Don Ihde Tentang Dunia, Manusia dan Alat. Yogyakarta: Kanisius.
Lubis, Akhyar Yusuf. (2014). Postmodernisme: Teori dan Metode [Postmodernisme: Theory and Methods]. Jakarta: PT Rajagrafindo Persada.
Marshall, Kimball P. 1999. “Has Technology Introduced New Ethical Problems?”, Journal of Business Ethics, Volume 19, pp. 81-90.
Mitchel, W.J.T. (1984). “What is an Image”, New Literary History, Vol. 15, No. 3.pp.503-537 available at: http://users.clas.ufl.edu/sdobrin/WJTMitchell_whatisanimage.pdf (download 4 January 2018).
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Piliang, Yasraf Amir. (2003). Hipersemiotika Tafsir Cultural Studies Atas Matinya Makna [Hypersemiotic Interpretation of Cultural Studies for the Death of Meaning]. Yogyakarta: Jalasutra.
Piliang, Yasraf Amir. (2004). Posrealitas: Realitas Kebudayaan dalam Era Posmetafisika. Yogyakarta: Jalasutra.
Piliang, Yasraf Amir. (2009). Posrealitas Realitas Kebudayaan dalam Era Posmetafisika [The post-reality of the reality of culture in the era of post-metaphysics]. Yogyakarta: Jalasutra.
Piliang, Yasraf Amir dan Jejen Jaelani. (2018). Teori Budaya Kontemporer: Penjelajahan Tanda & Makna [Contemporary Culture Theory: Exploration of Signs & Meanings]. Yogyakarta: Aurora.
Plummer, Ken. (2011). Sociology the Basic. Jakarta: Raja Grafindo Persada.
Ritzer, George. Douglas J. Goodman. (2005). Teori Sosiologi Modern [The theory of Modern Sociology]. Jakarta: Prenada media.
Sarma, Sarmistha. (2014). “A Study of Retail Display and Impulse Buying Behaviour”, Journal of Marketing and Consumer Research. An Open Access International Journal. Vol. 4 available at: https://www.iiste.org/Journals/index.php/JMCR/article/viewFile/12069/12409 (downloaded 10 January 2018).
Smiers, Joost. (2009): Art Under Pressure: Memperjuangkan Keanekaragaman Budaya di Era Global [Fight for Cultural Diversity in the Global Era]. Yogyakarta: Insist Press.
Solihin, Ismail. (2009). Pengantar Manajemen [Introduction to Management]. Jakarta: Erlangga.
Sutisna. (2001). Perilaku Konsumen dan Komunikasi Pemasaran [Consumer Behavior and Marketing Communication]. Bandung: PT Remaja Rosdakarya.
Suryanto, Bagong. (2013). Sosiologi Ekonomi Kapitalisme dan Konsumsi di Era Masyarakat Post-Modernisme (Economic Sociology of Capitalism and Consumption in the Age of Post-Modernis). Jakarta: Kencana
Tjiptono, Fandy. (2008). Strategi Pemasaran. Edisi kelima. Andi Offset: Yogyakarta.
Tsoumas, Johannis. 2013. “The Ideal Of Handicrafts And The Modern Design Formation: Coincidences And Failures”, Metu Jfa 2013/2. Hal 55-62
Published
2020-04-13
How to Cite
SIDA ARSA, I Ketut; WIDIASTINI, Ni Made Ary; INDAH RAHMAWATI, Putu.
Menghadapi Persaingan Pasar dan Teknologi Produksi: Pergulatan Perajin Perhiasan Tradisional di Desa Celuk, Bali.
Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 10, n. 1, p. 305–326, apr. 2020.
ISSN 2580-0698.
Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/57622>. Date accessed: 21 nov. 2024.
doi: https://doi.org/10.24843/JKB.2020.v10.i01.p14.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
