Penerapan Maksim Grice dalam Iklan Jual Beli Gadget pada Komunitas r/AppleSwap: Analisis Pragmatik dan Wacana
Abstract
This study examines the application of Grice's maxims in gadget buying and selling ads in the r/AppleSwap community on Reddit. Using a combined qualitative-quantitative approach with pragmatic discourse analysis, the research explores the use of four maxims—quantity, quality, relevance, and manner—across 104 ads posted in September to December 2024. Data were collected using scraping through the PullPush API Reddit Search and documentation. The data were then analyzed qualitatively to examine the application of maxims and quantitatively to calculate the frequency of violations. The findings show that most ads adhere to the maxims, particularly in relevance, though violations were noted in the quantity maxim. These results suggest that adhering to Grice's maxims improves communication effectiveness, fosters trust between sellers and buyers, and promotes transparency in online transactions, contributing to more successful exchanges in the r/AppleSwap community.
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References
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Beden, S. (2019). Prinsip dan Strategi Kesantunan Penulisan dalam Artikel Ruangan Agenda Bahasa. Issues in Language Studies, 8(1), 104–129.
Boyd, D. M., & Ellison, N. B. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13, 210–230.
Creswell, J. W. (2013). Qualitative Inquiry and Research Design: Choosing Among Five Approaches (3 ed.). SAGE Publications, Inc.
Devi, L. N., & Qomaruddin, Muh. (2017). Prinsip Kerja Sama dalam Bahasa Transaksi Jual Beli Online di Tokopedia.com. Haluan Sastra Budaya, 1(1), 86–96.
Fitch, K. L., & Sanders, R. E. (2005). Handbook of Language and Social Interaction. Lawrence Erlbaum Associates, Inc.
Grice, H. P. (2004). Logic and Conversation. Dalam Syntax and Semantic 3: Speech Arts (hlm. 41–58). Elsevier.
Harmer, J. (2001). The Practice of English Language Teaching. Longman.
Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2017). Advances in Social Media Research: Past, Present and Future. Information Systems Frontiers, 1–28.
Kemp, S. (2024, 22 Februari). Digital 2024: The United States of America. Diakses pada 1 Januari 2025, dari https://datareportal-com.translate.goog/reports/digital-2024-united-states-of-america?_x_tr_sl=en&_x_tr_tl=id&_x_tr_hl=id&_x_tr_pto=tc
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54(3), 241–251.
Leech, G. N. (1983). Principles of Pragmatics. Longman.
Levinson, S. C. (1992). Pragmatics. Cambridge University Press.
Maufur, S. (2016). Penerapan Prinsip Kerja Sama dan Prinsip Sopan Santun Berbahasa di Kalangan Masyarakat Kampung Pesisir Kota Cirebon. Al Ibtida, 3(1), 18–38.
Nasrullah, R. (2015). Media Sosial: Persfektif Komunikasi, Budaya, dan Sosioteknologi. Simbiosa Rekatama Media.
Oestreicher-Singer, G., & Zalmanson, L. (2013). Content or Community? A Digital Business Strategy for Content Providers in the Social Age. MIS Quarterly, 37(2), 591–616.
Prativi, N. M. B. D., Giri, N. L. K. Y., & Dewi, N. M. A. A. (2016). Makna Implikatur Akibat Pelanggaran Maksim Kerja Sama Dalam Komik Kimi Ni Todoke Karya Shiina Karuho (Kajian Pragmatik). HUMANIS: Journal of Arts and Humanities, 16(3), 193–200.
Rahardi, K. (2005). Pragmatik: Kesantunan Imperatif Bahasa Indonesia. Erlangga.
r/AppleSwap. (2012, 20 Juni). Buy, Sell, and Trade Apple Device. Diakses pada 1 Januari 2025, dari https://www.reddit.com/r/appleswap/
PullPush Reddit API (2023, 1 Juli). Reddit Search PullPush API. Diakes pada 9 Januari 2025, dari https://search.pullpush.io/
Schiffrin, D. (1994). Approaches to Discourse. Blackwell Publishers.
Setiadi, N. J. (2003). Perilaku Konsumen: Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen. Kencana Prnada Media Group.
Sidiq, U., & Choiri, Moh. M. (2019). Metode Penelitian Kualitatif di Bidang Pendidikan. CV. Nata Karya.
Sudiantara, I. K. E. (2014). The Analysis Verbal and Non-Verbal Signs of Printed Public Service Advertisements. HUMANIS: Journal of Arts and Humanities, 7(2), 1–8.
Sudirjo, F., Wahyuningsih, D., Wijayanto, G., & Wahyono, D. (2024). Teori Perilaku Konsumen dan Strategi Pemasaran. PT Mafy Media Literasi Indonesia.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Suryani, N. K., & Suastini, N. W. (2023). Types of Politeness Maxim and its Scale Found in Emma 2020 Movie. HUMANIS: Journal of Arts and Humanities, 27(1), 1–14.
Triguna, I. N. T. (2013). Conflicting Maxims in Implicature in Pygmalion. Haluan Sastra Budaya, 2(3), 1–8.
Wijana, I. D. P. (1996). Dasar-Dasar Pragmatik. Andi Offset.
Zani, Y. (2022). Penerapan Prinsip Kerja Sama Pada Tuturan Penjual dan Pembeli di Pasar Simpang Bata Kota Jambi. DIKBASTRA: Jurnal Pendidikan Bahasa dan Sastra, 5(2), 30–40.
Published
2025-05-11
How to Cite
SYAIFUDIN, Nanang; CHOLSY, Hayatul.
Penerapan Maksim Grice dalam Iklan Jual Beli Gadget pada Komunitas r/AppleSwap: Analisis Pragmatik dan Wacana.
Humanis, [S.l.], v. 29, n. 2, p. 161-173, may 2025.
ISSN 2302-920X.
Available at: <https://ojs.unud.ac.id/index.php/sastra/article/view/124337>. Date accessed: 14 oct. 2025.
doi: https://doi.org/10.24843/JH.2025.v29.i02.p03.
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