Wacana Kecantikan dan Body Image Perempuan di Jepang dalam Akun Instagram La Farfa Magazine
Abstract
Women's magazines in Japan play a major role in the formation of a discourse that emerges and is normalized in society. This research was conducted using descriptive qualitative method and Visual Methodology Theory of Gillian Rose is used to analyze how La Farfa Magazine in its Instagram social media has values, signs, and context meanings. A comparison with Non-no magazine, which is the dominant beauty and body image reference in Japan, was conducted to highlight La Farfa's differences with mainstream beauty media. The research found that La Farfa Magazine (@lafarfa_jp) has 6 aspects of difference that stand out, namely followers/followers, posts, comments, likes/likes, captions, and models used. The use of idols Naomi Watanabe, Kayo Noro, and news anchor at Nihon Television further expanded the discourse of plus-size beauty by no longer being limited to models to sell fashion for profit.
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References
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Edwards, J. (2015). “La Farfa: Japan's plus-size magazine that's celebrating curvy girls” www.cosmopolitan.com. Diakses pada Sabtu, 4 Maret 2023. https://www.cosmopolitan.com/uk/fashion/style/news/a35340/la-farfa-japans-first-plus-size-magazine/
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Furat, M., & Sönmez, Ö. A. (2013). WOMEN'S MAGAZINES, GENDER IDEOLOGY AND FEMALE IDENTITY. Gümüshane University Electronic Journal of the Institute of Social Science/Gümüshane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 4(8).
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Limatius, H. (2020). ‘I think she’s truly beautiful’: celebrity, gender and body positivity in plus-size fashion blogs. Participations: Journal of Audience & Reception Studies, 17(2), 372-92.
Luo, X. (2008). WOMEN'S FASHION MAGAZINES IN JAPAN: Women vs. Women's Fashion Magazines in Relation to Self-image Creation and Consumption.
Mailey, E. L., Gasper, R., & Dlugonski, D. (2019). Why and how should I exercise? A content analysis of popular magazines. American journal of health behavior, 43(2), 349-360.
McQuail, D. (1987). Mass communication theory: An introduction. Sage Publications, Inc.
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Purba, E. (2023). Makanan Jepang, Identitas, Kuasa dalam Novel Sasamakura Karya Saiichi MAruya. Humanis, 27 (3), 285-300. doi:10.24843/JH.2023.v27.i03.p05
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Reynolds, C., & LoRusso, S. (2016). The Women's Magazine diet: frames and sources in nutrition and fitness articles. Journal of Magazine Media, 17(1).
Saraswati, T., & Artaria, D. P. M. D. (2018). Kawaii Image on the Eskulin Japanese Cologne TV Advertisement. In Media And Communication In The Politics, Industrialization, And Empowerment (pp. 395-400).
Satsuki. (2015). “Eat As Much As You Like And Smile! “Pocchari” Is The New Sexy” www.tokyogirlsupdate.com. Diakses pada Jumat, 3 November 2023. https://tokyogirlsupdate.com/pocchari-canbe-sexy-20151166679.html
Sugiyono. (2013). Metodologi Penelitian Kauntitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Syarifah, M., Nurjanah, D. P., Atikah, N., & Syarif, A. Z. M. A. (2022, February). Deconstruction of Women’s Beauty Standard on Social Media: An Analysis. In Proceeding International Conference on Religion, Science and Education (Vol. 1, pp. 727-733).
Tiggemann, M., Hayden, S., Brown, Z., & Veldhuis, J. (2018). The effect of Instagram “likes” on women’s social comparison and body dissatisfaction. Body image, 26, 90-97.
Update, T. (2014). “Japanese girls are not just skinny any more!? Chubby girls are in!” www.soranews24.com. Diakses pada Jumat, 3 November 2023. https://soranews24.com/2014/06/25/japanese-girls-are-not-just-skinny-any-more-chubby-girls-are-in/
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Wolf, N. (2013). The beauty myth: How images of beauty are used against women. Random House.
Yasumoto, S. (2006). The representation of women in Japanese written media. Ilha do Desterro: A Journal of English Language, Literatures in English and Cultural Studies, (50), 99-126.
Zahrah, S. & Purba, E. (2022). Cinderella Weight: Tirani Standar Kecantikan dan Body Image di Kalangan Wanita Muda Jepang. HUMANIS: Journal of Arts and Humanities. 26(4): 400-412
ZeSSIV. “There are models' weight mentioned - A Fashion magazine for Chubby readers!”, diunggah oleh ZeSSIV, 7 Mei 2013, https://youtu.be/2BqC7y8mjS8
Anggito, A., & Setiawan, J. (2018). Metodologi penelitian kualitatif. CV Jejak (Jejak Publisher).
Ash. (2022). “Harajuku’s Issues: 8 Japanese Fashion Magazines You Need To Know!” www.the-comm.online. Diakses pada Selasa, 22 Agustus 2023. https://the-comm.online/blog/harajukus-issues-8-japanese-fashion-magazines-you-need-to-know/
Azzarito, L. (2010). Ways of seeing the body in kinesiology: A case for visual methodologies. Quest, 62(2), 155-170.
Boss, A. “Meet Big Angle: The “Fattest” J-Pop Idol Group”, diunggah oleh Asian Boss, 23 Desember 2018, https://youtu.be/q0MKaa152dU
Brasor, P. (2014). “Fashion takes a baby step in right direction” www.japantimes.co.jp. Diakses pada 26 Februari 2023. https://www.japantimes.co.jp/news/2014/03/29/national/media-national/fashion-takes-a-baby-step-in-right-direction/
Damayanti, S. (2023). Suara Komunitas LGBTQ+ dan Hak Asasi Manusia oleh Komunitas Blossom Melalui Akun Instagram @blossomtheproject. (Skripsi Sarjana, Universitas Brawijaya).
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International journal of advertising, 36(5), 798-828.
Dispatch. (2017). “This Japanese model is popular in Korea for her amazing body ratio” www.koreaboo.com Diakses pada Rabu, 23 Agustus 2023. https://www.koreaboo.com/stories/this-japanese-model-has-an-incredible-body-ratio/
Edwards, J. (2015). “La Farfa: Japan's plus-size magazine that's celebrating curvy girls” www.cosmopolitan.com. Diakses pada Sabtu, 4 Maret 2023. https://www.cosmopolitan.com/uk/fashion/style/news/a35340/la-farfa-japans-first-plus-size-magazine/
Feldscher, K. (2021). How social media’s toxic content sends teens into ‘a dangerous spiral’ | News | Harvard T.H. Chan School of Public Health. Harvard T.H. Chan School of Public Health. Diakses pada 15 Agustus 2023. https://www.hsph.harvard.edu/news/features/how-social-medias-toxic-content-sends-teens-into-a-dangerous-spiral/
Frith, K., Shaw, P., & Cheng, H. (2005). The construction of beauty: A cross‐cultural analysis of women's magazine advertising. Journal of communication, 55(1), 56-70.
Furat, M., & Sönmez, Ö. A. (2013). WOMEN'S MAGAZINES, GENDER IDEOLOGY AND FEMALE IDENTITY. Gümüshane University Electronic Journal of the Institute of Social Science/Gümüshane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 4(8).
Hamada, T. (2018). Japanese company’s cultural shift for gender equality at work. Global Economic Review, 47(1), 63-87.
Haworth, A. (2014). “Japan’s pocchari trend celebrates ‘chubby’ women” www.theguardian.com. Diakses pada 26 Februari 2023. https://www.theguardian.com/lifeandstyle/2014/oct/20/japan-pocchari-trend-women-fat-shaming-stereotypes
Hou, K. (2019). “Make Some Room For Naomi Watanabe: The unstoppable Japanese comedian is coming for America and the world ” www.thecut.com. Diakses pada 17 Agustus 2023. https://www.thecut.com/2019/08/profile-japanese-comedian-naomi-watanabe.html
Ivada, D., Darmawan, D. R., & Novianti, N. (2022). Beauty Care Kebutuhan Kultural Perempuan Metropolitan. HUMANIS: Journal of Arts and Humanities. 26(3): 216-225
Japanese, A. “Why MINI-SKIRTS in WINTER?! JAPANESE GIRLS WHY? Tokyo is 0℃/32℉!”, diunggah oleh Ask Japanese, 26 Januari 2023, https://youtu.be/cI46Z6dTO4I?si=0wEuhTSGxvVNrJkd
Japantimes. (2016). https://www.japantimes.co.jp/community/2016/09/21/issues/body-image-foreign-female-japan-survey-shows-frustration-one-size-fits-thinking/
Koide, J. (2015). “Plus-sized Naomi Watanabe is Japanese netizens’ latest fashion inspiration” www.soranews24.com. Diakses pada Rabu, 23 Agustus 2023. https://soranews24.com/2015/11/17/plus-sized-naomi-watanabe-is-japanese-netizens-latest-fashion-inspiration/
Kunto, S. A. (2010). Prosedur penelitian suatu pendekatan praktek. Jakarta: Rineka Cipta.
Limatius, H. (2020). ‘I think she’s truly beautiful’: celebrity, gender and body positivity in plus-size fashion blogs. Participations: Journal of Audience & Reception Studies, 17(2), 372-92.
Luo, X. (2008). WOMEN'S FASHION MAGAZINES IN JAPAN: Women vs. Women's Fashion Magazines in Relation to Self-image Creation and Consumption.
Mailey, E. L., Gasper, R., & Dlugonski, D. (2019). Why and how should I exercise? A content analysis of popular magazines. American journal of health behavior, 43(2), 349-360.
McQuail, D. (1987). Mass communication theory: An introduction. Sage Publications, Inc.
Noviana, T. H. (2017). Standar Kecantikan Perempuan Jepang Dalam Iklan Kosmetik (Skripsi Sarjana, Universitas Brawijaya).
Purba, E. (2023). Makanan Jepang, Identitas, Kuasa dalam Novel Sasamakura Karya Saiichi MAruya. Humanis, 27 (3), 285-300. doi:10.24843/JH.2023.v27.i03.p05
Rahmawati, W. (2021). KONSEP KECANTIKAN WANITA JEPANG MODERN PADA MAJALAH NON-NO EDISI JANUARI 2020 (KAJIAN SEMIOTIK) (Skripsi Sarjana, SekolahTinggiBahasaAsingJIA).
Reynolds, C., & LoRusso, S. (2016). The Women's Magazine diet: frames and sources in nutrition and fitness articles. Journal of Magazine Media, 17(1).
Saraswati, T., & Artaria, D. P. M. D. (2018). Kawaii Image on the Eskulin Japanese Cologne TV Advertisement. In Media And Communication In The Politics, Industrialization, And Empowerment (pp. 395-400).
Satsuki. (2015). “Eat As Much As You Like And Smile! “Pocchari” Is The New Sexy” www.tokyogirlsupdate.com. Diakses pada Jumat, 3 November 2023. https://tokyogirlsupdate.com/pocchari-canbe-sexy-20151166679.html
Sugiyono. (2013). Metodologi Penelitian Kauntitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Syarifah, M., Nurjanah, D. P., Atikah, N., & Syarif, A. Z. M. A. (2022, February). Deconstruction of Women’s Beauty Standard on Social Media: An Analysis. In Proceeding International Conference on Religion, Science and Education (Vol. 1, pp. 727-733).
Tiggemann, M., Hayden, S., Brown, Z., & Veldhuis, J. (2018). The effect of Instagram “likes” on women’s social comparison and body dissatisfaction. Body image, 26, 90-97.
Update, T. (2014). “Japanese girls are not just skinny any more!? Chubby girls are in!” www.soranews24.com. Diakses pada Jumat, 3 November 2023. https://soranews24.com/2014/06/25/japanese-girls-are-not-just-skinny-any-more-chubby-girls-are-in/
Unexpected reason of “Emon” of Kimono. (8 Sep. 2015). iwabijin.wordpress.com. Diakses tanggal 23 Aug. 2023, dari https://iwabijin.wordpress.com/2015/09/08/unexpected-reason-emon/#:~:text=One%20of%20the%20key%20points%20when%20wearing%20kimono,wo%20nuku%E2%80%9D%2C%20which%20shows%20a%20more%20beautiful%20neckline.
Vega, M. (2022). “The Big Four: Why Do Fashion Weeks Take Place in These Cities? www.lofficielmonaco.com. Diakses pada Sabtu, 4 Maret 2023. https://www.lofficielmonaco.com/fashion-week/the-big-four-why-do-fashion-weeks-take-place-in-these-cities
Wolf, N. (2013). The beauty myth: How images of beauty are used against women. Random House.
Yasumoto, S. (2006). The representation of women in Japanese written media. Ilha do Desterro: A Journal of English Language, Literatures in English and Cultural Studies, (50), 99-126.
Zahrah, S. & Purba, E. (2022). Cinderella Weight: Tirani Standar Kecantikan dan Body Image di Kalangan Wanita Muda Jepang. HUMANIS: Journal of Arts and Humanities. 26(4): 400-412
ZeSSIV. “There are models' weight mentioned - A Fashion magazine for Chubby readers!”, diunggah oleh ZeSSIV, 7 Mei 2013, https://youtu.be/2BqC7y8mjS8
How to Cite
MEIDHITA IRSANTRI, Farissa; PURBA, Esther Risma.
Wacana Kecantikan dan Body Image Perempuan di Jepang dalam Akun Instagram La Farfa Magazine.
Humanis, [S.l.], v. 28, n. 4, p. 473-495, nov. 2024.
ISSN 2302-920X.
Available at: <https://ojs.unud.ac.id/index.php/sastra/article/view/113212>. Date accessed: 22 feb. 2025.
doi: https://doi.org/10.24843/JH.2024.v28.i04.p05.
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