Youth Representative of Verbal and Visual Signs on Music Concert Posters: A Semiotic Analysis
Abstract
Music concert posters serve as vital visual representations of youth culture, capturing their creative essence. This study examines three 2023 Bali concert posters, analysing verbal and visual signs. Using Saussure's framework from Chandler (2007), verbal and nonverbal signs are explored, while Barthes (1977) was used to delve into denotative and connotative meanings. Cerrato's (2012) color theory adds depth through color analysis. The analysis reveals prevalent verbal signs, but profound meanings lie in visual cues, suggesting modern youth's preference for visually engaging content. Interestingly, these posters also integrate indigenous elements and local characteristics, melding youthful expression with cultural context by adding cultural figures and authentic colours reflected the message conveyed on the posters.
Downloads
References
Cerrato, H. (2012). The Meaning of Colors.
Diantari, N., & Vina Widiadnya, I. (2022). Semiotic Analysis Found on Selected Scene in Asus Video Advertisement. Prasasti: Journal of Linguistics, 7 (2).
Jazz Festival, Kura-Kura [@kkbjf2023]. (2023). Retrieved on https://instagram.com/kkbjf2023?igshid=MzRlODBiNWFlZA
Pratiwi, D., Sulatra, I., &Juniartha, I. (2023). The Art of Symbolism: Decoding Balinese Silence Day Greeting Cards Through Semiotics. Journal of Education Research, 4 (1).
Pica Fest [@pica_fest]. (2023). Retrieved on https://instagram.com/pica_fest?igshid=MzRlODBiNWFlZA
Suryani, N., &Suastini, N. (2023). Semiotic: Analysis of Verbal and Nonverbal Signs of Canggu Weekly Advertisement. Humanis: Journal of Arts and Humanities, 27 (2), 136-149. doi: 10.24843/JH. 2023.v27.i02.p03
Simarmata, Y., Suastini, N., & Pratiwi, D. (2022). A Verbal and Non-Verbal Signs of Walt Disney Posters. Humanis: Journal of Arts and Humanities, 27 (2), 172-179. doi: 10.24843/JH. 2022.v 26.i02.p02
Suardani, N., Pratiwi, D., &Juniartha, I. (2022). An Analysis of Verbal and Visual Signs Found in the Posters of Korean Pop Idol. Linguistika, 29 (1).
Saussure, F. de. (1996). Course in General Linguistik. The Philosophical Library.
Saussure, F. (1893). Course in General Linguistics. New York: Columbia University Press. Chandler, D. 2007. The basics semiotics (2nd ed). London and New York: Routledge. Retrieved on https://www.lecture.ub.ac.id
TGIF [@thankgoditsfestival]. (2023). Retrieved on https://instagram.com/thankgoditsfestival?igshid=MzRlODBiNWFlZA
Trinadi, N N S., Pratiwi, D., &Skolastika, I. (2022). Verbal and Non-verbal Signs of “AQUA Life: Care for Nature, Nature Cares for You”. Austronesian: Journal of Language Science & Literature, 1(1), 38-46.
Vina Widiadnya, I., & Bellina Putri, N. (2022). An Analysis Semiotics Sing Of Rewind Indonesia 2021 Video Poster. UJSS: Uniqbu Journal of Social Sciences, 3 (1), 44-51.
Yustana, Prima. (2011). Gajah Dalam TerakotaMajapahit. Dewa Ruci 2021: JurnalPengkajian dan Penciptaan Seni, 7 (1), 102-114.
vpBali. (2019). The Balinese Barong. Retrieved on 30th January 2024, from https://volunteerprogramsbali.org/the-balinese-barong
