FAKTOR-FAKTOR YANG MEMPENGARUHI WISATAWAN CHINA MELAKUKAN FINTECH PAYMENT DI BALI
(Studi Kasus : Penggunaan WeChat Pay di Discovery Shopping Mall Kuta)
WeChat Pay is a Chinese payment platform that makes it easy for users to make mobile phone payments using the Quick Response Code (QR) technology in cooperating merchants. The purpose is to know the characteristics and factors that influencing Chinese tourists doing payment transactions using WeChat Pay in Bali by taking case studies at Discovery Shopping Mall Kuta, and the sample is Chinese tourist who has made a payment transaction using WeChat Pay at Discovery Shopping Mall Kuta. Sampling technique using purposive sampling on 110 respondents. Data collection techniques were conducted in several ways, including: observation, questionnaires, interview, literature study, and documentation. Data analysis techniques done with several stages, including: validity test, reliability test, and factor analysis. The result is there are seven factors that influence the decision of the China's tourist to make a payment transaction using WeChat Pay at Discovery Shopping Mall, including: (1) ease of various transaction activities, (2) increase efficiency, (3) the cost of charge, (4) ease of using/operation, (5) ease of understanding and learning, (6) improve performance, and (7) user satisfaction. The results of factors analysis is ease of work becomes the most dominant factor. This factor consists of several variables, including: Ease of various transaction activities, improve accessibility, availability of payments, and transaction capabilities.
Dewan, S., & Chen, L.-d. 2015. FINTECH PAYMENT Adoption in The US: A Cross- Industry Cross-Platform Solution. Omaha: Creoghton University.
Georg, Wolfgang. 2018. EDITORIAL: Technology and Chinese Outbound Tourism: The 25th Edition of the ENTER conference: The future of tech in tourism is increasingly Asian. The COTRI Weekly Special Article. COTRI (China Outbound Tourism Research Institute).
Hair, et al. 2006. Multivariate Data Analysis 6th Ed. New Jersey : Pearson Education.
Hoofnagle, Chris Jay, Urban, Jennifer M, & Su Li. 2012. FINTECH PAYMENT: Consumer Benefits and New Privacy Concerns. BCLT Research Paper.
Ledsham, Christopher. 2018. EDITORIAL: Chinese Mobile Payment: China’s post-cash travellers are driving the rest of the world forward. The COTRI Weekly Special Article. COTRI (China Outbound Tourism Research Institute).
Smart Card Alliance. 2008. Proximity FINTECH PAYMENT Business Scenarios; Research Report on Stakeholder Perspectives. Smart Card Alliance.
Sugianto, Sigit. 2018. Preferensi Wisatawan Cina terhadap Cultural Tourism di Bali. Jurnal IPTA Vol.6 No.2. Universitas Udayana.
Suwena, I Ketut dan I Gst Ngr Widyatmaja. 2017. Pengetahuan Dasar Ilmu Pariwisata. Denpasar : Pustaka Larasan.
Nicoletti, B. 2017. The Future of FinTech: Integrating Finance and Technology in Financial Services. Switzerland: Springer Narure.
Widdowson, Doug dan Kim Hailwood. 2007. Financial Literacy and It’s role in promoting a sound financial system. New Zealand: Bank of New Zealand.
Xu, Wei. 2017. The Study of WeChat Payment Users Willingness Factor. Journal of Service Science and Management 2017, 10, 251-259. University of Science and Technology Liaoning, Anshan, China.
Yoga, Sindhu. 2018. Clustering Rata-Rata Tingkat Spending Money Berdasarkan Profil Geografis dan Preferensi Konsumsi Wisatawan Mancanegara di Kota Denpasar. Jurnal Ilmiah Manajemen & Bisnis. Volume 3, No. 1, Juni 2018. Universitas Pendidikan Nasional (Undiknas) Denpasar.