PREFERENSI WISATAWAN MILENIAL MANCANEGARA KE BADUNG, BALI

  • Ni Kadek Mia Ayu Saputri Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
  • I Made Kusuma Negara Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
  • I Wayan Suardana Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Abstract

In this era of tourism activities become a trend for the millennial generation. In tourism activities, of course, there are considerations in choosing an object as a destination for a tour or referred to as a reference. Tourist preferences need to be known to measure how much tourist interest in a tourist attraction. Badung, Bali is one of the biggest destinations for foreign tourists. The purpose of this study was to determine the characteristics, preferences, and attitudes of milenial tourists in choosing a tourist attraction in Badung. Data analysis techniqes used in this study is observation, questionnaire. Quantitative descriptive data analysis technique with the calculation of cross-tabulation and chi-square analysis and ideal point models. A total of 120 respondents were selected purposively, namely milenial foreign tourists aged 18 - - 37 years. The characteristics of milenial tourists in this study the majority are aged 25 - - 30 years, Country of origin Australia, last high school education, unmarried status, aiming for a vacation, staying 4 - - 7 days, first visit, traveling with friends. The preferences of milenial tourists there are 9 preferences, among others, tourist activities where tourists choose to look around, on milenial tourists choose villas, where to eat millennial tourists choose restaurants, and on transportation, millennial tourists choose family cars. On Sosial Media used by tourists choosing Instagram, when using Sosial Media tourists choose 4 - - 6 hours, when uploading photos of millennial tourists choose a few hours after editing photos, on information sites used by millennial tourists choose Google, and on photo capture tools that are used by millennial travelers to choose mobile phones. The attitude of millennial tourists in this study is that Badung has a tourist attraction that can be interpreted as good millennial tourist attitudes.

Downloads

Download data is not yet available.

References

Cooper, dkk. 1995. Tourism, Principles and Prantice. London. Logman.
Demeter, Bratucu, Palade. 2015. Dynamics of the Youth Travel Market On A Global Level. Bulletin of the Transilvania University of Braşov Series V: Economic Sciences • Vol. 8 (57) No. 1 – 2015.
Dwiputra. 2013. Preferensi Wisatawan Terhadap Sarana Wisata di Kawasan Wisata Alam Erupsi Merapi. Jurnal Perencanaan Wilayah dan Kota, Vol. 24 No. 1. Badan Perencanaan dan Pembangunan Nasional.
Fernandez, Guzman Antonio Munoz. 2016. Youth and Tourism Perspective. Application to Hostels. Regional and Sectoral Economic Studies. Vol. 16-1.
Hair, J. F. 2006. Multivariate Data Analysis. Edisi 5. Jakarta: Gramedia Pustaka Utama.
Honeyball, Eleanor. 2017. Determining the Motivations of Milenial Travellers In the Context Of Cultural Experiences In Southeast Asia. BA (Hons) International Tourism Management.
Kamus Besar Bahasa Indonesia. 2008. Edisi IV.
Kembaren. 2014. Preferensi Wisatawan Terhadap Kunjungan Wisata Pulau Samosir Dengan Analisis Konjoin. Vol. 02 No. 3. ISSN: 2337-9197. Saintia Matematika.
Kotler, Philip. 2009. Manajemen Pemasaran, Edisi 13. Jakarta: Erlangga
Kusmayadi. 2000. Metodologi Penelitian dalam Bidang Kepariwisataan. Jakarta: PT. Gramedia Pustaka Utama.
Manik, Gayatri. 2016. Faktor Pendorong Dan Penarik Wisatawan Backpacker Mancanegara Berwisata Ke Bali. Jurnal IPTA ISSN: 2338-8633 Vol. 4 No. 2.
Meilani, Yohana Cahya Palupi. 2016. Identifikasi Aspek Sumber Daya Manusia Pariwisata Subsektor Perhotelan Tanggerang Berdasarkan Persepsi Wisatawan Generasi Milenial. Conference on Management and Behavioral Studies.Universitas Taruma Negara, Jakarta.
Mowen dan Minor, 2012, Perilaku Konsumen Jilid 1, Edisi Kelima (terjemahan), Erlangga, Jakarta.
Nazir, Moh. 2005. Metode Penelitian. Jakarta: Ghalia Indonesia.
Nursusanti. 2005. Atraksi Wisata. Jakarta: Erlangga.
Pendit, I Noman S. 1994. Ilmu Pariwisata Sebuah Pengantar Perdana. Jakarta: Pradnya Paramita.
Pitana, I Gde dan Gayatri G Putu.2005. Sosiologi Pariwisata. Yogyakarta: C.V ANDI OFFSET
Putra, Yanuar Surya. 2016. Theoritical Review: Teori Perbedaan Generasi. Among Makarti Vol.9 No.18, Desember 2016. STIE AMA Salatiga.
Soekadijo, 2003. Anatami Pariwisata : Memahami Pariwisata Sebagai Systemic, Jakarta: PT Gramedia Pustaka Utama.
Sugiarto, Endar dan Kusmayadi. 2000. Metode Penelitian dalam Bidang Kepariwisataan, Jakarta: PT Gramedia Pustaka Utama.
Sugiyono, 2007, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono, 2013, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sumarwan, Ujang. 2012. Riset Pemasaran dan Wisatawan. Bogor: IPB Press.
Suwena, I Ketut & Widyatmaja, I Gst Ngr., 2010, Pengetahuan Dasar Ilmu Pariwisata. Udayana University Press: Denpasar.
World Tourism Organitation (WTO), 1999, International Tourismof a Global
Yoeti, Oka A. 1985. Budaya Tradisional yang Nyaris Punah. Jakarta: Departemen Pendidikan dan Kebudayaan.
Yoeti, Oka A. 1996. Pengantar Ilmu Pariwisata. Bandung: Angkasa.
Yusendra, Muhamad Ariza Eka. 2016. Pengukuran Sikap Domestik Terhadap Destinasi-Destinasi Wisata Indonesia Dengan Menggunakan Ideal Point Model. Jurnal Manajemen Magister. Vol. 02 No. 01.
Zanuar, Zyendira Amanda. 2017. Preferensi Wisatawan Berpasangan Mancanegara Terhadap Produk Wisata Di Gili Trawangan, Lombok Utara, Nusa Tenggara Barat. Jurnal IPTA. Vol. 5 No. 1.
Published
2020-07-16
How to Cite
MIA AYU SAPUTRI, Ni Kadek; KUSUMA NEGARA, I Made; SUARDANA, I Wayan. PREFERENSI WISATAWAN MILENIAL MANCANEGARA KE BADUNG, BALI. Jurnal IPTA, [S.l.], v. 8, n. 1, p. 30-38, july 2020. ISSN 2548-7930. Available at: <https://ojs.unud.ac.id/index.php/pariwisata/article/view/56872>. Date accessed: 09 aug. 2020. doi: https://doi.org/10.24843/IPTA.2020.v08.i01.p05.