Pengaruh Ketidakpuasan dan Sikap Mengeluh terhadap Perilaku Mengeluh Pengguan Mobil Suzuki di Kota Denpasar

  • I Gede Eka Sumanjaya Putra Universitas Udayana
  • I Made Wardana Fakultas Ekonomi dan Bisnis Universitas Udayana, Denpasar, Bali

Abstrak

The purpose of this study was to determine the influence of dissatisfaction and complaining attitude toward complaining user behavior Suzuki car in Denpasar. This study used a qualitative research using surveys and questionnaires to 105 respondents. It was found that dissatisfaction is a positive and significant effect on the behavior of users complaining Suzuki car in Denpasar and complaining attitude positive and significant effect on the behavior of users complaining Suzuki car in Denpasar. Attitude complained become dominant variables that affect the behavior of users complaining Suzuki car in Denpasar.

 

Keywords : Dissatisfaction, Complaining Attitude, Complaining Behavior

##plugins.generic.usageStats.downloads##

##plugins.generic.usageStats.noStats##
Diterbitkan
2014-09-15
##submission.howToCite##
PUTRA, I Gede Eka Sumanjaya; WARDANA, I Made. Pengaruh Ketidakpuasan dan Sikap Mengeluh terhadap Perilaku Mengeluh Pengguan Mobil Suzuki di Kota Denpasar. E-Jurnal Manajemen, [S.l.], v. 3, n. 9, sep. 2014. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id/index.php/manajemen/article/view/9345>. Tanggal Akses: 06 july 2025
Bagian
Articles

Kata Kunci

Keywords : Dissatisfaction, Complaining Attitude, Complaining Behavior