Pengaruh Service Quality Dan Service Value Terhadap Customer Satisfaction Bali Tangi Spa Denpasar

  • Dewa Ayu Sri Astiti Fakultas Ekonomi dan Bisnis Universitas Udayana
  • I Made Jatra Fakultas Ekonomi dan Bisnis Universitas Udayana

Abstract

Bali Tangi SPA is the best service SPA company which comes from the Bali island. The number of samples obtained by using purposive sampling method is as much as 105 respondents. Based on the analysis we can conclude that the service quality and service value simultaneously significant positive effect of this is evident from the value of F is greater than F table. service quality and service value positive and significant impact on customer satisfaction partially. This can be evidenced from the values of t greater than t table value. Service value is the variable that most affects customer satisfaction at Bali Tangi SPA Denpasar.

Key words: service quality, service value

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Published
2014-07-10
How to Cite
SRI ASTITI, Dewa Ayu; JATRA, I Made. Pengaruh Service Quality Dan Service Value Terhadap Customer Satisfaction Bali Tangi Spa Denpasar. E-Jurnal Manajemen, [S.l.], v. 3, n. 7, july 2014. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/8180>. Date accessed: 05 nov. 2024.
Section
Articles