PENGARUH ETIKA LINGKUNGAN PERUSAHAAN TERHADAP KEUNGGULAN KOMPETITIF: PERAN MEDIASI INOVASI PRODUK HIJAU

Anak Agung Istri Cintya Dewi Pemayun; Ni Nyoman Sri Suprapti

PENGARUH ETIKA LINGKUNGAN PERUSAHAAN TERHADAP KEUNGGULAN KOMPETITIF: PERAN MEDIASI INOVASI PRODUK HIJAU

Anak Agung Istri Cintya Dewi Pemayun Universitas Udayana
Ni Nyoman Sri Suprapti Fakultas Ekonomi dan Bisnis Universitas Udayana

Abstrak

This study empirically explores green product innovation in mediating the effects of environmental ethics of corporate to a competitive advantage. Data were collected from 100 respondents of The Body Shop cosmetics users in Denpasar using a questionnaire instrument. Data were analyzed using descriptive and inferential path analysis. The results showed that the environmental ethics corporate significant affect the innovative green products, environmental ethics corporate significant affect the competitive advantage, green product innovation significant affect the competitive advantage, green product innovation significant mediates the relationship of environmental ethics of corporate to a competitive advantage

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Diterbitkan

2016-09-13

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PEMAYUN, Anak Agung Istri Cintya Dewi; SUPRAPTI, Ni Nyoman Sri. PENGARUH ETIKA LINGKUNGAN PERUSAHAAN TERHADAP KEUNGGULAN KOMPETITIF: PERAN MEDIASI INOVASI PRODUK HIJAU. E-Jurnal Manajemen, [S.l.], v. 5, n. 9, sep. 2016. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id/index.php/manajemen/article/view/23182>. Tanggal Akses: 25 sep. 2026

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Terbitan

Vol 5 No 9 (2016)

Bagian

Articles

Kata Kunci

ethics corporate environment, green product innovation, and competitive advantage

This work is licensed under a Creative Commons Attribution 4.0 International License.