PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP PEMBELIAN ULANG TIKET PESAWAT PADA PT JASA NUSA WISATA DENPASAR
Abstract
This study aims to determine the role of customer satisfaction in mediating the effects of experiential marketing to re-purchase tickets. This study uses primary data was collected using a questionnaire as a research instrument that is spread on the respondent. Respondents are consumers PT Jasa Nusa Wisata who make a purchase of at least 2 times. The sampling method using purposive sampling. The number of respondents who used for this study is 190 respondents. The analysis technique used Path Analysis. Based on the analysis found that experiential marketing that positive and significant impact on customer satisfaction. Customer satisfaction positive and significant impact on repeat purchases. Experiential Marketing positive and significant impact on repeat purchases. Customer Satisfaction Variables significantly mediates the effect of Experiential Marketing to Purchase Repeat.Downloads
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Published
2016-07-31
How to Cite
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REYNARD OLII, Kevin Reno; NURCAYA, I Nyoman.
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP PEMBELIAN ULANG TIKET PESAWAT PADA PT JASA NUSA WISATA DENPASAR.
E-Jurnal Manajemen, [S.l.], v. 5, n. 8, july 2016.
ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/21301>. Date accessed: 26 july 2025.
Issue
Section
Articles
Keywords
experiential marketing, customer satisfaction, repeat purchases
