Ulasan Online Pengunjung Mancanegara dalam Tripadvisor sebagai Bahan Evaluasi terhadap Eksistensi dan Pengelolaan Museum Bali
Abstract
This article discussed the online reviews posted by visitors of Museum Bali on Tripadvisor. The aim is to understand the existence of Museum Bali as a tourist attraction that preserves Balinese cultural artifacts. Inductive category formation-qualitative content analysis was done to analyze the online reviews. The result shows that Museum Bali is an attractive tourist attraction for international tourists from countries with Western cultures. While stating that Museum Bali is a recommended museum with a good display, among other positive comments, the tourists negatively commented that the display materials lacked explanation. Besides, they did not recommend using a tour guide while visiting Museum Bali. Based on the result, this article recommends the management of Museum Bali hold on to its strengths and improve those that are perceived negatively by the reviewer. Improving the quality of interpretation for each displayed collection is crucial while managing the tour guide should also be prioritized.
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References
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López-martínez, A., Carrera, Á., & Iglesias, C. A. (2020). Empowering Museum Experiences Applying Gamification Techniques Based on Linked Data and Smart Objects. Applied Sciences, 10. https://doi.org/10.3390/app10165419
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Nilashi, M., Ibrahim, O., Yadegaridehkordi, E., Samad, S., Akbari, E., & Alizadeh, A. (2018). Travelers decision making using online review in social network sites: A case on TripAdvisor. Journal of Computational Science, 28, 168–179. https://doi.org/10.1016/j.jocs.2018.09.006
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Schuckert, M., Liu, X., & Law, R. (2015). Insights into Suspicious Online Ratings: Direct Evidence from TripAdvisor. Asia Pacific Journal of Tourism Research, 21(3), 259–272. https://doi.org/10.1080/10941665.2015.1029954
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Shao, J., Ying, Q., Shu, S., Morrison, A. M., & Booth, E. (2019). Museum Tourism 2 . 0 : Experiences and Satisfaction with Shopping at the National Gallery in London. Sustainability, 11(7108), 1–16.
Sidali, K. L., Schulze, H., & Spiller, A. (2009). The Impact of Online Reviews on the Choice of Holiday Accommodations. In Springer (Ed.), Proceedings of the International Conference in Amsterdam, The Netherlands, 2009.
Sirivanichkul, J., Noobanjong, K., Saengratwatchara, S., Damrongsakul, W., & Louhapensang, C. (2018). Interpretation of a Local Museum in Thailand. Sustainability, 10. https://doi.org/10.3390/su10072563
Sista, D. N. A., Darmawiguna, I. G. M., & Sunarya, I. M. G. (2015). Pengembangan Sistem Informasi Koleksi Museum Bali Berdasarkan Metadata Standar International Committee for Documentation (Cidoc). Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika (KARMAPATI), 4(5), 539–550. https://ejournal.undiksha.ac.id/index.php/KP/article/view/6625
Song, S., Saito, H., & Kawamura, H. (2018). Content Analysis of Travel Reviews : Exploring the Needs of Tourists from Different Countries. Information and Communication Technologies in Tourism 2018, 2, 93–105.
Subhiksu, I. B. K., Ardika, I. W., Darma Putra, N., & Madiun, I. N. (2014). Museums as Cultural Tourism Attractions in Ubud. E-Journal of Tourism, 1(2), 114–127. https://doi.org/10.24922/eot.v1i2.19421
Subhiksu, I. B. K. & Utama, I G. B. R. (2018). Daya Tarik Wisata Museum, Sejarah Dan Perkembangannya di Ubud, Bali. Deepublis: Yogyakarta
van der Zee, E., Bertocchi, D., & Vanneste, D. (2018). Distribution of tourists within urban heritage destinations: a hot spot/cold spot analysis of TripAdvisor data as support for destination management. Current Issues in Tourism, 23(2), 175–196. https://doi.org/10.1080/13683500.2018.1491955
Wiastuti, R. D., Adiati, M. P., & Lestari, N. . (2018). Implementation of accessible tourism concept at museums in Jakarta Implementation of accessible tourism concept at museums in Jakarta. IOP Conference Series: Earth and Environmental Science 126 (2018), 1–9. https://doi.org/10.1088/1755-1315/126/1/012061
Wirayanthi, N. L. Y., & Suryasih, I. A. (2017). Persepsi Wisatawan Terhadap Museum Bali Sebagai Daya Tarik Wisata Budaya. Jurnal Destinasi Pariwisata, 5(1), 114–118. https://doi.org/10.24843/jdepar.2017.v05.i01.p21
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Yang, S. B., Shin, S. H., Joun, Y., & Koo, C. (2017). Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach. Journal of Travel and Tourism Marketing, 34(7), 963–985. https://doi.org/10.1080/10548408.2016.1251872
Ye, Q., Li, H., Wang, Z., & Law, R. (2014). The Influence of Hotel Price on Perceived Service Quality and Value in E-Tourism: An Empirical Investigation Based on Online Traveler Reviews. Journal of Hospitality and Tourism Research, 38(1), 23–39. https://doi.org/10.1177/1096348012442540
Zelenka, J., Azubuike, T., & Pásková, M. (2021). Trust model for online reviews of tourism services and evaluation of destinations. Administrative Sciences, 11(34). https://doi.org/10.3390/admsci11020034
Zhang, H. yu, Ji, P., Wang, J. qiang, & Chen, X. hong. (2017). A novel decision support model for satisfactory restaurants utilizing social information: A case study of TripAdvisor.com. Tourism Management, 59, 281–297. https://doi.org/10.1016/j.tourman.2016.08.010
Antara, N., & Sen, S. (2020). The Impact of Covid-19 on the Museums and the Way Forward for Resilience, Journal of International Museum Education, 2(1), 54-61.
Peraturan Daerah Provinsi Bali Nomor 5 Tahun 2020 Tentang Standar Penyelenggaraan Kepariwisataan Budaya Bali, 14 (2020) (testimony of Gubernur Bali). https://all3dp.com/2/fused-deposition-modeling-fdm-3d-printing-simply-explained/
Choi, B., & Kim, J. (2021). Changes and Challenges in Museum Management after the COVID-19 Pandemic.
Davey, G. (2005). What is Museum Fatigue ? 8(3), 17–21.
Dincer, F. I., Ozcit, H., Cifci, I., Sezer, B., Kahraman, O. C., & Sahinoglu, S. (2019). Accessible Museums for Visually Impaired : A Case Study from. 5(2), 113–126. https://doi.org/10.26650/jot.2019.5.2.0032
Direktorat Jenderal Kebudayaan. (2012). Direktori Museum Indonesia. Sekretariat Direktorat Jenderal Kebudayaan Kementerian Pendidikan dan Kebudayaan
Feoh, F., & Yanti, C. P. (2018). Pengembangan Sistem Panduan Mobile Dengan Audio dan Teks Berdasarkan Augmented Reality (Android) Untuk Pengunjung di Museum Bali. Aiti, 15(1), 27–37. https://doi.org/10.24246/aiti.v15i1.27-37
Filieri, R., Acikgoz, F., Ndou, V., & Dwivedi, Y. (2021). Is TripAdvisor still relevant? The influence of review credibility, review usefulness, and ease of use on consumers’ continuance intention. International Journal of Contemporary Hospitality Management, 33(1), 199–223. https://doi.org/10.1108/IJCHM-05-2020-0402
Filieri, R., Raguseo, E., & Vitari, C. (2018). When are extreme ratings more helpful? Empirical evidence on the moderating effects of review characteristics and product type. Computers in Human Behavior, 88, 134–142. https://doi.org/10.1016/j.chb.2018.05.042
Fitriyani, Khairani, D., Saepudin, D., Asnawi, T., & Jabali, F. (2020). The Impact of Pandemic Covid-19 on Museum Existence. Proceedings of the 3rd International Colloquium on Interdisciplinary Islamic Studies. https://doi.org/10.4108/eai.20-10-2020.2305157
Gössling, S., Hall, C. M., & Andersson, A. C. (2018). The manager’s dilemma: a conceptualization of online review manipulation strategies. Current Issues in Tourism, 21(5), 484–503. https://doi.org/10.1080/13683500.2015.1127337
Peraturan Daerah Provinsi Bali Nomor 1 Tahun 2019 Tentang Penyelenggaraan Atraksi Budaya, 1 (2019) (testimony of Gubernur Bali)
Guffey, E. (2015). The disabling art museum. Journal of Visual Culture, 14(1), 61–73. https://doi.org/10.1177/1470412914565965
Harrison-Buck, E., & Clarke-Vivier, S. (2020). Making space for heritage: Collaboration, sustainability, and education in a creole community archaeology museum in northern belize. Heritage, 3(2), 412–435. https://doi.org/10.3390/heritage3020025
Hlee, S., Lee, H., & Koo, C. (2018). Hospitality and tourism online review research: A systematic analysis and heuristic-systematic model. Sustainability (Switzerland), 10 (1141). https://doi.org/10.3390/su10041141
Hutagalung, L. U., & Nugroho, S. (2015). Efektivitas Program City Tour Terhadap Peningkatan Jumlah Kunjungan Wisatawan Di Museum Bali Denpasar. Jurnal Destinasi Pariwisata, 3(1), 52–58.
Peraturan Presiden Republik Indonesia Nomor 66 Tahun 2015 Tentang Badan Perencanaan Pembangunan Nasional, 120 259 (2015) (testimony of Presiden Republik Indonesia).
Kim, M., Dillon, J., & Song, J. (2019). The Factors and Features of Museum Fatigue in Science Centres Felt by Korean Students. Research in Science Education, 1–17.
King, E., Smith, M. P., Wilson, P. F., & Williams, M. A. (2021). Digital Responses of UK Museum Exhibitions to the COVID-19 Crisis , March – June 2020. 64(3), 487–504. https://doi.org/10.1111/cura.12413
Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing and Management, 4(3), 187–193. https://doi.org/10.1016/j.jdmm.2015.04.003
Krippendorff, K. H. (2004). Content Analysis: An Introduction to Its Methodology. SAGE Publication.
Li, Z., Shu, S., Shao, J., Booth, E., & Morrison, A. M. (2021). Innovative or Not ? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum ’ s Cultural and Creative Products. Sustainability, 13(2412). https://doi.org/doi.org/10.3390/su13042412
López-martínez, A., Carrera, Á., & Iglesias, C. A. (2020). Empowering Museum Experiences Applying Gamification Techniques Based on Linked Data and Smart Objects. Applied Sciences, 10. https://doi.org/10.3390/app10165419
Ma, S., & Kirilenko, A. (2021). Information and Communication Technologies in Tourism 2021. Information and Communication Technologies in Tourism 2021, 286–293. https://doi.org/10.1007/978-3-030-65785-7
Mariani, M. M., Borghi, M., & Gretzel, U. (2019). Online reviews: Differences by submission device. Tourism Management, 70, 295–298. https://doi.org/10.1016/j.tourman.2018.08.022
Martin-Fuentes, E., Mateu, C., & Fernandez, C. (2018). Does verifying uses influence rankings? Analyzing booking.com and tripadvisor. Tourism Analysis, 23(1), 1–15. https://doi.org/10.3727/108354218X15143857349459
Mayring, P. (2014). Qualitative Content Analysis: theoretical foundation, basic procedures and software solution. SSOAR OPen Access Repository. https://doi.org/10.4135/9781446282243.n12
Miguéns, J., Baggio, R., & Costa, C. (2008). Social media and Tourism Destinations: TripAdvisor Case Study. Advances in Tourism Research, 26(28), 26–28.
Muritala, B. A., Sánchez-Rebull, M. V., & Hernández-Lara, A. B. (2020). A bibliometric analysis of online reviews research in tourism and hospitality. Sustainability, 12(23), 1–18. https://doi.org/10.3390/su12239977
Museum Bali. (2019). Buku Panduan Museum Bali. UPTD. Museum Bali
Narita, Astika, Yapto, & Koerniawaty, F. T. (2016). The evaluation of promotional strategy of Bali Museum. Journal of Business on Hospitality and Tourism, 02(1), 71–80.
Nilashi, M., Ibrahim, O., Yadegaridehkordi, E., Samad, S., Akbari, E., & Alizadeh, A. (2018). Travelers decision making using online review in social network sites: A case on TripAdvisor. Journal of Computational Science, 28, 168–179. https://doi.org/10.1016/j.jocs.2018.09.006
Pierdicca, R., Marques-pita, M., Paolanti, M., & Malinverni, E. S. (2019). IoT and Engagement in the Ubiquitous Museum. Sensors, 19(1387), 1–21. https://doi.org/10.3390/s19061387
Pop, I. L., & Borza, A. (2016a). Factors Influencing Museum Sustainability and Indicators for Museum Sustainability Measurement. Sustainability, 8(101). https://doi.org/10.3390/su8010101
Pop, I. L., & Borza, A. (2016b). Quality in Museums as a Way to Increase Sustainability. European Journal of Sustainable Development, 58, 217–228. https://doi.org/10.14207/ejsd.2016.v5n3p217
Pop, I. L., & Borza, A. (2019). Achieving Cultural Sustainability in Museums : A Step Toward Sustainable Development. Sustainability, 11(970). https://doi.org/10.3390/su11040970
Rapini, N. N., Budiastra, P., Sumartini, L., & Oka, A. A. G. (1992). Petunjuk Pameran Museum Negeri Propinsi Bali. Penyusun: Departemen Pendidikan Dan Kebudayaan, Direktorat Jenderal Kebudayaan, Museum Negeri Propinsi Bali.
Sangkaew, N., & Zhu, H. (2020). Understanding Tourists’ Experiences at Local Markets in Phuket: An Analysis of TripAdvisor Reviews. Journal of Quality Assurance in Hospitality and Tourism, 23(1), 89–114. https://doi.org/10.1080/1528008X.2020.1848747
Schuckert, M., Liu, X., & Law, R. (2015). Insights into Suspicious Online Ratings: Direct Evidence from TripAdvisor. Asia Pacific Journal of Tourism Research, 21(3), 259–272. https://doi.org/10.1080/10941665.2015.1029954
Setiawan, I. K., & Megasuari, I. . (2012). Konservasi Nekara Perunggu Koleksi Museum Bali. Jurnal Konservasi Cagar Budaya Borobudur, Vol 6(1), 76–86.
Shao, J., Ying, Q., Shu, S., Morrison, A. M., & Booth, E. (2019). Museum Tourism 2 . 0 : Experiences and Satisfaction with Shopping at the National Gallery in London. Sustainability, 11(7108), 1–16.
Sidali, K. L., Schulze, H., & Spiller, A. (2009). The Impact of Online Reviews on the Choice of Holiday Accommodations. In Springer (Ed.), Proceedings of the International Conference in Amsterdam, The Netherlands, 2009.
Sirivanichkul, J., Noobanjong, K., Saengratwatchara, S., Damrongsakul, W., & Louhapensang, C. (2018). Interpretation of a Local Museum in Thailand. Sustainability, 10. https://doi.org/10.3390/su10072563
Sista, D. N. A., Darmawiguna, I. G. M., & Sunarya, I. M. G. (2015). Pengembangan Sistem Informasi Koleksi Museum Bali Berdasarkan Metadata Standar International Committee for Documentation (Cidoc). Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika (KARMAPATI), 4(5), 539–550. https://ejournal.undiksha.ac.id/index.php/KP/article/view/6625
Song, S., Saito, H., & Kawamura, H. (2018). Content Analysis of Travel Reviews : Exploring the Needs of Tourists from Different Countries. Information and Communication Technologies in Tourism 2018, 2, 93–105.
Subhiksu, I. B. K., Ardika, I. W., Darma Putra, N., & Madiun, I. N. (2014). Museums as Cultural Tourism Attractions in Ubud. E-Journal of Tourism, 1(2), 114–127. https://doi.org/10.24922/eot.v1i2.19421
Subhiksu, I. B. K. & Utama, I G. B. R. (2018). Daya Tarik Wisata Museum, Sejarah Dan Perkembangannya di Ubud, Bali. Deepublis: Yogyakarta
van der Zee, E., Bertocchi, D., & Vanneste, D. (2018). Distribution of tourists within urban heritage destinations: a hot spot/cold spot analysis of TripAdvisor data as support for destination management. Current Issues in Tourism, 23(2), 175–196. https://doi.org/10.1080/13683500.2018.1491955
Wiastuti, R. D., Adiati, M. P., & Lestari, N. . (2018). Implementation of accessible tourism concept at museums in Jakarta Implementation of accessible tourism concept at museums in Jakarta. IOP Conference Series: Earth and Environmental Science 126 (2018), 1–9. https://doi.org/10.1088/1755-1315/126/1/012061
Wirayanthi, N. L. Y., & Suryasih, I. A. (2017). Persepsi Wisatawan Terhadap Museum Bali Sebagai Daya Tarik Wisata Budaya. Jurnal Destinasi Pariwisata, 5(1), 114–118. https://doi.org/10.24843/jdepar.2017.v05.i01.p21
Xu, Z., Zhang, H., Zhang, C., Xu, M., & Dong, N. (2019). Exploring the Role of Emotion in the Relationship between Museum Image and Tourists ’ Behavioral Intention : The Case of Three Museums in Xi ’ an. Sustainability, 11(559). https://doi.org/10.3390/su11030559
Yang, S. B., Shin, S. H., Joun, Y., & Koo, C. (2017). Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach. Journal of Travel and Tourism Marketing, 34(7), 963–985. https://doi.org/10.1080/10548408.2016.1251872
Ye, Q., Li, H., Wang, Z., & Law, R. (2014). The Influence of Hotel Price on Perceived Service Quality and Value in E-Tourism: An Empirical Investigation Based on Online Traveler Reviews. Journal of Hospitality and Tourism Research, 38(1), 23–39. https://doi.org/10.1177/1096348012442540
Zelenka, J., Azubuike, T., & Pásková, M. (2021). Trust model for online reviews of tourism services and evaluation of destinations. Administrative Sciences, 11(34). https://doi.org/10.3390/admsci11020034
Zhang, H. yu, Ji, P., Wang, J. qiang, & Chen, X. hong. (2017). A novel decision support model for satisfactory restaurants utilizing social information: A case study of TripAdvisor.com. Tourism Management, 59, 281–297. https://doi.org/10.1016/j.tourman.2016.08.010
Published
2023-10-28
How to Cite
SUASAPHA, Anom Hery.
Ulasan Online Pengunjung Mancanegara dalam Tripadvisor sebagai Bahan Evaluasi terhadap Eksistensi dan Pengelolaan Museum Bali.
Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 13, n. 2, p. 410-438, oct. 2023.
ISSN 2580-0698.
Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/88618>. Date accessed: 03 dec. 2024.
doi: https://doi.org/10.24843/JKB.2023.v13.i02.p03.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
