Indonesian Tourism Village Award: Impact, Strategy, and Potential for Integrated Rural Tourism in Bali
Abstract
The Indonesian Tourism Village Award (ADWI) is part of the central government's commitment to stimulating the motivation of village communities to develop tourism. However, our understanding remains limited on how ADWI develop rural tourism. This present research analyses online news media, with a research question: How does ADWI impact tourism development in rural tourism destinations? Through thematic analysis, two positive impacts were found: Marketing and optimising tourism potential, with one negative impact: passive participation from the government. This article then discusses strategies for overcoming the negative impact and provides avenues for future research by reconceptualising the 4As framework for future studies on the tourism village potential. This research offers a theoretical contribution to the conceptualisation of the 4As in the context of rural tourism and, practically, provides advice to tourism village stakeholders in Bali to develop integrated rural tourism.
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References
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Lee, K. H., Lee, M., & Gunarathne, N. (2019). Do green awards and certifications matter? Consumers’ perceptions, green behavioral intentions, and economic implications for the hotel industry: A Sri Lankan perspective. Tourism Economics, 25(4), 593–612. https://doi.org/10.1177/1354816618810563
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Saxena, G., & Ilbery, B. (2008b). Integrated rural tourism a border case study. Annals of Tourism Research, 35(1), 233–254.
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Anggaryani, A., Anom, I. P., & Narottama, N. (2023). Strategi pengembangan Desa Belumbang menuju desa wisata berbasis masyarakat di kabupaten Tabanan, Bali. Jurnal Master Pariwisata, 9(2), 565–585.
Benu, F., Muskanan, M. W., King, P. G., Asa, H. M., & Wulakada, H. H. (2020). Community participation and sustainable tourism development model in Komodo National Park. Journal of Environmental Management & Tourism, 11(2 (42)), 250–262.
Blapp, M., & Mitas, O. (2018). Creative tourism in Balinese rural communities. Current Issues in Tourism, 21(11), 1285–1311. https://doi.org/10.1080/13683500.2017.1358701
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Buditiawan, K. (2021). Strategi Pemasaran Pariwisata Pantai Plengkung Kabupaten Banyuwangi Menggunakan 3P+ 4A (Price, Place, Promotion, Attraction, Accessibility, Amenity, Ancillary). Jurnal Kebijakan Pembangunan, 16(2), 207–220.
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116.
Cheng, H., Yang, Z., & Liu, S. J. (2020). Rural stay: a new type of rural tourism in China. Journal of Travel and Tourism Marketing, 37(6), 711–726. https://doi.org/10.1080/10548408.2020.1812467
Cole, S. (2012). A political ecology of water equity and tourism. A Case Study From Bali. Annals of Tourism Research, 39(2), 1221–1241. https://doi.org/10.1016/j.annals.2012.01.003
Dewi, M. H. U., Fandeli, C., & Baiquni, M. (2013). Pengembangan Desa Wisata Berbasis Partisipasi Masyarakat Lokal Di Desa Wisata Jatiluwih Tabanan, Bali. Jurnal Kawistara, 3(2), 129–139. https://doi.org/10.22146/kawistara.3976
Fereday, J., & Muir-Cochrane, E. (2004). Evaluating performance feedback: a research study into issues of credibility and utility for nursing clinicians. Contemporary Nurse : A Journal for the Australian Nursing Profession, 17(1–2), 137–148. https://doi.org/10.5172/conu.17.1-2.137
Fleischer, A., & Tchetchik, A. (2005). Does rural tourism benefit from agriculture? Tourism Management, 26(4), 493–501. https://doi.org/10.1016/j.tourman.2003.10.003
Ghaderi, Z., & Henderson, J. C. (2012a). Sustainable rural tourism in Iran: A perspective from Hawraman Village. Tourism Management Perspectives, 2–3, 47–54. https://doi.org/10.1016/j.tmp.2012.03.001
Hendriyani, I.G.A.D. (2022, October 4). Siaran Pers : Raih MURI, Menparekraf Dedikasikan Penghargaan bagi Insan Parekraf Pendorong Kebangkitan Ekonomi. Kemenparekraf. https://kemenparekraf.go.id/berita/siaran-pers-raih-muri-menparekraf-dedikasikan-penghargaan-bagi-insan-parekraf-pendorong-kebangkitan-ekonomi
Itsnaini, F. M. & Prasetya, A. W. (2023, August 28). Daftar Pemenang ADWI 2023, Ada 75 Desa di Seluruh Indonesia. Kompas. https://travel.kompas.com/read/2023/08/28/170500327/daftar-pemenang-adwi-2023-ada-75-desa-di-seluruh-indonesia?page=all
Jenkins, C. L. (1982). The effects of scale in tourism projects in developing countries. Annals of Tourism Research, 9(2), 229–249. https://doi.org/10.1016/0160-7383(82)90047-0
Karali, A., Das, S., & Roy, H. (2021). Forty years of the rural tourism research: reviewing the trend, pattern and future agenda. Tourism Recreation Research, 0(0), 1–28. https://doi.org/10.1080/02508281.2021.1961065
Kemenparekraf. (2023, March 23). Anugerah desa wisata indonesia 2023 kembali digelar. https://www.kemenparekraf.go.id/hasil-pencarian/anugerah-desa-wisata-indonesia-2023-kembali-digelar
Kneafsey, M. (2001). Rural cultural economy: Tourism and social relations. Annals of Tourism Research, 28(3), 762–783. https://doi.org/10.1016/S0160-7383(00)00077-3
Komppula, R. (2014). The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study. Tourism Management, 40, 361–371. https://doi.org/https://doi.org/10.1016/j.tourman.2013.07.007
Kwabi, F., Ezeani, E., Owusu, A., Wonu, C., & Hu, W. (2023). The impact of the media on tourism development and income inequality. Journal of Sustainable Tourism, 31(9), 2062–2079. https://doi.org/10.1080/09669582.2023.2166516
Lane, B, & Kastenholz, E. (2015). Rural tourism: the evolution of practice and research approaches – towards a new generation concept? Journal of Sustainable Tourism, 23(8–9), 1133–1156. https://doi.org/10.1080/09669582.2015.1083997
Lane, Bernard, & Kastenholz, E. (2015). Rural tourism: the evolution of practice and research approaches–towards a new generation concept? Journal of Sustainable Tourism, 23(8–9), 1133–1156.
Larson, L. R., & Poudyal, N. C. (2012). Developing sustainable tourism through adaptive resource management: A case study of Machu Picchu, Peru. Journal of Sustainable Tourism, 20(7), 917–938. https://doi.org/10.1080/09669582.2012.667217
Lee, C. F., & King, B. (2019). Determinants of attractiveness for a seniors-friendly destination: a hierarchical approach. Current Issues in Tourism, 22(1), 71–90. https://doi.org/10.1080/13683500.2016.1250725
Lee, K. H., Lee, M., & Gunarathne, N. (2019). Do green awards and certifications matter? Consumers’ perceptions, green behavioral intentions, and economic implications for the hotel industry: A Sri Lankan perspective. Tourism Economics, 25(4), 593–612. https://doi.org/10.1177/1354816618810563
Long, V., & Wall, G. (1996). Successful tourism in Nusa Lembongan, Indonesia? Tourism Management, 17(1), 43–50. https://doi.org/https://doi.org/10.1016/0261-5177(95)00099-2
MacRae, G. (2016). Community and cosmopolitanism in the new Ubud. Annals of Tourism Research, 59, 16–29. https://doi.org/10.1016/j.annals.2016.03.005
MacRae, Graeme. (2017). Universal heritage meets local livelihoods: ‘awkward engagements’ at the world cultural heritage listing in Bali. International Journal of Heritage Studies, 23(9), 846–859. https://doi.org/10.1080/13527258.2017.1339107
McCarthy, K. J., & Dolfsma, W. (2014). Neutral Media? Evidence of Media Bias and its Economic Impact. Review of Social Economy, Vol. 72, pp. 42–54. https://doi.org/10.1080/00346764.2013.806110
McKenna, J., Williams, A. T., & Cooper, J. A. G. (2011). Blue Flag or Red Herring: Do beach awards encourage the public to visit beaches? Tourism Management, 32(3), 576–588. https://doi.org/10.1016/j.tourman.2010.05.005
Nelson, C., & Botterill, D. (2002). Evaluating the contribution of beach quality awards to the local tourism industry in Wales - The Green Coast Award. Ocean and Coastal Management, 45(2–3), 157–170. https://doi.org/10.1016/S0964-5691(02)00053-4
Nusa Bali. (2023, January 12). Sambut Wisman, Desa Wisata Pinge Terkendala Bahasa. Nusa Bali. https://www.nusabali.com/berita/133462/sambut-wisman-desa-wisata-pinge-terkendala-bahasa
Pickel-Chevalier, S, Bendesa, I. K. G., & Darma Putra, I. N. (2019). The integrated touristic villages: an Indonesian model of sustainable tourism? Tourism Geographies. https://doi.org/10.1080/14616688.2019.1600006
Piso, A. (2016). Migrant Labour in Rural Tourism: Continuity and Change. International Journal of Tourism Research, 18(1), 10–18. https://doi.org/10.1002/jtr.2020
Putra, I. N. D., Adnyani, N. W. G., & Murnati, D. (2021). Bali sweet escape village: Mengenal desa wisata cau belayu. In Pustaka Larasan. Denpasar: Pustaka Larasan.
Rodenburg, E. E. (1980). The effects of scale in economic development. Tourism in Bali. Annals of Tourism Research, 7(2), 177–196. https://doi.org/10.1016/0160-7383(80)90003-1
Rosalina, P. D., Dupre, K., & Wang, Y. (2021). Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, 47(June 2021), 134–149. https://doi.org/10.1016/j.jhtm.2021.03.001
Rosalina, P. D., Dupre, K., Wang, Y., Putra, I. N. D., & Jin, X. (2023). Rural tourism resource management strategies : A case study of two tourism villages in Bali. Tourism Management Perspectives, 49(March), 101194. https://doi.org/10.1016/j.tmp.2023.101194
Sasidharan, V., Sirakaya, E., & Kerstetter, D. (2002). Developing countries and tourism ecolabels. Tourism Management, 23(2), 161–174. https://doi.org/10.1016/S0261-5177(01)00047-4
Saxena, G., & Ilbery, B. (2008a). Integrated rural tourism a border case study. Annals of Tourism Research, 35(1), 233–254. https://doi.org/https://doi.org/10.1016/j.annals.2007.07.010
Saxena, G., & Ilbery, B. (2008b). Integrated rural tourism a border case study. Annals of Tourism Research, 35(1), 233–254.
Schweinsberg, S., Darcy, S., & Cheng, M. (2017). The agenda setting power of news media in framing the future role of tourism in protected areas. Tourism Management, 62, 241–252. https://doi.org/10.1016/j.tourman.2017.04.011
Seeksophie. (n.d.). Discover Tri Hita Karana: A Bali Philosophy Journey. Seeksophie. https://www.seeksophie.com/experiences/bali-tri-hita-karana-journey-ol2zm12rz7
Shi, S., Gursoy, D., & Chen, L. (2019). Conceptualizing home-sharing lodging experience and its impact on destination image perception: A mixed method approach. Tourism Management, 75(December 2018), 245–256. https://doi.org/10.1016/j.tourman.2019.05.012
Simabur, C. A. (2023, September 14). 16 Desa Wisata di Tabanan Turun Status Jadi Rintisan. Detik Bali. https://www.detik.com/bali/wisata/d-6931034/16-desa-wisata-di-tabanan-turun-status-jadi-rintisan
Situmorang, R., Trilaksono, T., & Japutra, A. (2019). Friend or Foe? The complex relationship between indigenous people and policymakers regarding rural tourism in Indonesia. Journal of Hospitality and Tourism Management, 39, 20–29. https://doi.org/https://doi.org/10.1016/j.jhtm.2019.02.001
Sutapa, I. K., Karta, N. L. P. A., Dwiyanti, N. M. C., & Bendesa, N. M. M. P. (2022). Community Involvement in Packaging Innovation Ensuring the Sustainability of Destination. International Journal of Social Science and Business, 6(2), 199–206. https://doi.org/10.23887/ijssb.v6i2.44268
Wall, G. (2018). Beyond sustainable development. Tourism Recreation Research, 43(3), 390–399. https://doi.org/10.1080/02508281.2018.1475880
Wang, L., & Yotsumoto, Y. (2019). Conflict in tourism development in rural China. Tourism Management, 70(August 2018), 188–200. https://doi.org/10.1016/j.tourman.2018.08.012
Widari, D. A. D. S. (2015). Perkembangan Desa Wisata Jatiluwih Setelah Unesco Menetapkan Subaknya Sebagai Bagian Dari Warisan Budaya Dunia. Jurnal Master Pariwisata (JUMPA), 2, 61–78. https://doi.org/10.24843/jumpa.2015.v02.i01.p04
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Published
2024-10-04
How to Cite
ROSALINA, Putu Devi; WARDIKA, I Wayan; PRASIWI BESTARI, Ni Made.
Indonesian Tourism Village Award: Impact, Strategy, and Potential for Integrated Rural Tourism in Bali.
Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 14, n. 2, p. 423-448, oct. 2024.
ISSN 2580-0698.
Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/113630>. Date accessed: 21 nov. 2024.
doi: https://doi.org/10.24843/JKB.2024.v14.i02.p06.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
