What Makes Domestic Tourists Satisfied with Shopping in Bali? The Influence of Place Attachment, Shopping Motivation, and Shopping Experience
Abstract
Shopping for souvenirs is often considered an essential part of the travel experience for many tourists. This study examines the relationship between place attachment and shopping motivation as independent variables, shopping satisfaction as a dependent variable, and shopping experience as a mediator. The findings indicate that place attachment may influence shopping pleasure indirectly, through the mediating role of shopping experience. In contrast, shopping satisfaction is affected by shopping motivation both directly and indirectly. A sample size of 308 respondents who had participated in tourism shopping at Sukawati Art Market, Gianyar, Bali, was used to validate the proposed model. The validation was conducted using PLS-SEM through outer and inner models with SmartPLS 4, using a 1-tailed test. The study employed a quantitative approach and collected data through a survey questionnaire. The results of this research hold theoretical and practical implications for increasing the understanding of shopping satisfaction of domestic tourists.
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References
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Cachero-Martínez, S., & Vázquez-Casielles, R. (2017). Living positive experiences in store: how it influences shopping experience value and satisfaction? Journal of Business Economics and Management, 18(3), 537–553. https://doi.org/10.3846/16111699.2017.1292311
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Fangxuan, L. (Sam), & Ryan, C. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142–153. https://doi.org/10.1016/j.tourman.2017.08.006
Gao, W., Liu, Y., Liu, Z., & Li, J. (2018). How does presence influence purchase intention in online shopping markets? An explanation based on self-determination theory. Behaviour and Information Technology, 37(8), 786–799. https://doi.org/10.1080/0144929X.2018.1484514
Gilboa, S., Vilnai-Yavetz, I., & Chebat, J. C. (2016). Capturing the multiple facets of mall experience: Developing and validating a scale. Journal of Consumer Behaviour, 15(1), 48–59. https://doi.org/10.1002/cb.1531
Ginting, N., Lathersia, R., Putri, R. A., Munazirah, Yazib, P. A. D., & Salsabilla, A. (2020). Kajian Teoritis: Pariwisata Berkelanjutan berdasarkan Distinctiveness. Talenta Conference Series: Energy and Engineering (EE), 3(1). https://doi.org/10.32734/ee.v3i1.870
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Jin, H., Moscardo, G., & Murphy, L. (2017). Making sense of tourist shopping research: A critical review. Tourism Management, 62, 120–134. https://doi.org/10.1016/j.tourman.2017.03.027
Kesari, B., & Atulkar, S. (2016). Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values. Journal of Retailing and Consumer Services, 31, 22–31. https://doi.org/10.1016/j.jretconser.2016.03.005
Kim, K., Wang, Y., Shi, J., Guo, W., Zhou, Z., & Liu, Z. (2023). Structural Relationship between Ecotourism Motivation, Satisfaction, Place Attachment, and Environmentally Responsible Behavior Intention in Nature-Based Camping. Sustainability (Switzerland), 15(11). https://doi.org/10.3390/su15118668
Koetz, C. (2019). Managing the customer experience: a beauty retailer deploys all tactics. Journal of Business Strategy, 40(1), 10–17. https://doi.org/10.1108/JBS-09-2017-0139
Kusumowidagdo, A., Rembulan, C. L., & Sachari, A. (2015). Sense of Place among Adolescents: Factors Influencing the Place Attachment on Shopping Malls. Makara Human Behavior Studies in Asia, 19(2), 97. https://doi.org/10.7454/mssh.v19i2.3478
Legault, L. (2017). Self-Determination Theory. In Encyclopedia of Personality and Individual Differences (pp. 1–9). Springer International Publishing. https://doi.org/10.1007/978-3-319-28099-8_1162-1
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Li, L. H., Cheung, K. S., & Tse, W. S. (2023). Understanding the shoppers’ perception in retail shopping malls: a self-determination theory perspective. Journal of Strategic Marketing, 31(1), 58–73. https://doi.org/10.1080/0965254X.2020.1870046
Liao, C., To, P.-L., Wong, Y.-C., Palvia, P., & Kakhki, M. D. (2016). The impact of presentation mode and product type on online impulse buying decisions. Journal of Electronic Commerce Research, 17, 153–168. https://www.researchgate.net/publication/304929591
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Published
2024-10-04
How to Cite
YUDHISTIRA, Putu Gde Arie; PUTRI, Jellycha Mutiara Kurnia; IRWANI, Eka Nova.
What Makes Domestic Tourists Satisfied with Shopping in Bali? The Influence of Place Attachment, Shopping Motivation, and Shopping Experience.
Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 14, n. 2, p. 469-497, oct. 2024.
ISSN 2580-0698.
Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/111828>. Date accessed: 02 nov. 2024.
doi: https://doi.org/10.24843/JKB.2024.v14.i02.p08.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
