Kontribusi Perempuan Bali dalam Pengembangan Pariwisata Kreatif di Ubud

  • Ni Made Prasiwi Bestari Universitas Pendidikan Nasional Denpasar, Bali, Indonesia
  • Ni Wayan Widhiasthini Universitas Pendidikan Nasional Denpasar, Bali, Indonesia

Abstract

The swift growth and intense competition in the tourism industry have driven Ubud to constantly innovate and devise creative forms of tourism that enhance its appeal to visitors.  This article examines and assesses the contributions of women in the advancement and diversification of creative tourism in Ubud. This case studies research employs qualitative methodologies, involving the collection of data through various means, including direct observation, structured interviews, netnography, and comprehensive document analysis. The article concludes Balinese women have contributed significant effort in creating creative tourism in Ubud as can be seen in cooking class. This study also finds how Balinese women transform their role from being worker into entrepreneur in the field of creative tourism in Ubud.

Downloads

Download data is not yet available.

References

Agusdin, Meitasari, S., & Furkan, L. M. (2021). The Role of Woman Entrepreneurship in Creative Tourism Development. Proceedings of the 18th International Symposium on Management (INSYMA 2021), 180(Insyma), 331–336. https://doi.org/10.2991/aebmr.k.210628.055

Alarcón, D. M., & Cole, S. (2019). No sustainability for tourism without gender equality. Journal of Sustainable Tourism, 27(7), 903–919. https://doi.org/10.1080/09669582.2019.1588283

Bestari, N. M. P., Suryawan Wiranatha, A., Oka Suryawardani, I. G. A., & Darma Putra, I. N. (2022). Rejuvenating Cultural Tourism Through Gastronomic Creative Tourism in Ubud Bali. Mudra Jurnal Seni Budaya, 37(2), 136–145. https://doi.org/10.31091/mudra.v37i2.1938

Blapp, M., & Mitas, O. (2018). Creative tourism in Balinese rural communities. Current Issues in Tourism, 21(11), 1285–1311. https://doi.org/10.1080/13683500.2017.1358701

Cabeça, S. M., Gonçalves, A. R., Marques, J. F., & Tavares, M. (2020). Creative Tourism as an Inductor of Co-Creation Experiences: The Creatour Project in the Algarve. Handbook of Research on Resident and Tourist Perspectives on Travel Destinations, 269–285. Retrieved from https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-3156-3.ch013

Couteau, J. (2013). Ubud: From The Origins to 19201. Jurnal Kajian Bali (Journal of Bali Studies), 3(1), 1–32.

Diah Sastri Pitanatri, P., & Putra, N. D. (2017). Atribut Baru Destinasi Ubud, (JagatPress).

Figueroa-Domecq, C., Kimbu, A., de Jong, A., & Williams, A. M. (2022). Sustainability through the tourism entrepreneurship journey: a gender perspective. Journal of Sustainable Tourism, 30(7), 1562–1585. https://doi.org/10.1080/09669582.2020.1831001

Filimonau, V., Matyakubov, U., Matniyozov, M., Shaken, A., & Mika, M. (2022). Women entrepreneurs in tourism in a time of a life event crisis. Journal of Sustainable Tourism, 0(0), 1–23. https://doi.org/10.1080/09669582.2022.2091142

Haslinda. (2019). PARTISIPASI PEREMPUAN DALAM DUNIA PARIWISATA Oleh: Haslinda. Annisa, 10, 92–98.

ILO. (2011). Panduan Pengentasan Kemiskinan melalui Sektor Pariwisata.

Pitanatri, P. D. S. (2016). Inovasi Dalam Kompetisi: Usaha Kuliner Lokal Menciptakan Keunggulan Kompetitif Di Ubud. Jurnal Master Pariwisata (JUMPA), 3, 1–14. https://doi.org/10.24843/jumpa.2016.v03.i01.p01

Putra, I. N. D. (2014). Empat Srikandi Kuliner Bali: Peran Perempuan Dalam Pembangunan Pariwisata Berkelanjutan. Jurnal Master Pariwisata (JUMPA), 01, 65–94.

Putra, I. N. D. (2020). Segara Giri: Kontribusi Perempuan dalam Pariwisata Bali. Pustaka Larasan.

Richards, G., & Marques, L. (2012). Exploring Creative Tourism: Editors Introduction. Journal of Tourism Consumption and Practice, 4(2), 1–11.

Suardana, I. W. (2010). Pemberdayaan Perempuan di Kawasan Kuta sebagai Upaya Peningkatan Kualitas Pariwisata Bali. Piramida, 6(2), 1–16. Retrieved from http://ojs.unud.ac.id/index.php/piramida/article/view/3002

Susanti, S. (2020). Dimensi global pariwisata: implementasi sustainable development goals (SDGs) tentang kesetaraan gender dalam industri pariwisata. Jurnal Media Bina Ilmiah, 14(7), 2919–2926.

Vickers, A. (2019). Creating heritage in Ubud, Bali. Wacana, 20(2), 250–265. https://doi.org/10.17510/wacana.v20i2.747

Yanthy, P. S. (2018). Exploring the Tourism Culinary Experiences: An Investigation of Tourist Satisfaction in Ubud. Udayana Journal of Social Sciences and Humanities (UJoSSH), 2(1), 27. https://doi.org/10.24843/ujossh.2018.v02.i01.p05

Yanthy, P.S., Putra, I.N.D., & Bendesa, I.K.G (2016). Contribution of Female Entrepreneurs in Promoting Local Food to Support Tourism in Bali. E-Journal of Tourism.

Yanthy, P.S. (2021). Srikandi Kuliner Bali - Peran Perempuan dalam Pembangunan Kepariwisataan. Cakra Media Utama
Published
2023-10-28
How to Cite
BESTARI, Ni Made Prasiwi; WIDHIASTHINI, Ni Wayan. Kontribusi Perempuan Bali dalam Pengembangan Pariwisata Kreatif di Ubud. Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 13, n. 2, p. 388-409, oct. 2023. ISSN 2580-0698. Available at: <https://ojs.unud.ac.id/index.php/kajianbali/article/view/106288>. Date accessed: 16 may 2024. doi: https://doi.org/10.24843/JKB.2023.v13.i02.p02.