ADOPSI SISTEM E-COMMERCE SEBAGAI MODEL LAYANAN PENGUNJUNG DESA WISATA DI KABUPATEN BONDOWOSO

  • I Ketut Mastika
  • Sasongko -
  • Rudy Eka Pramono
  • Didik Eka Julianto
  • Sri Wahyuni

Abstract

This paper examines the adoption of e-commerce system models in the rural tourism sector. Rural tourism business infrastructure barriers be resolved with application ride sharing system named 'Terater’ and e-payment with the name ‘E-bajer’. Research using qualitative methods to explore information from the subject of the research. The existence of a model system for Ride Sharing such Go-jek in 50 cities in Indonesia, able to inspire the TERATER initiator, community, adopt e-commerce system as a model of service to visitors. The utilization of e-commerce helps a lot and makes it easy for rural home industry to market and Transaction. In the E-Commerce systems can guarantee the existence of real data and real money. The results of the research can be used to initiate the expansion of the adoption of e-commerce systems in the development of regional tourism its main tourist village.


Keywords: E-Commerce, Tourism Village, Gojek

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Published
2019-01-28
How to Cite
MASTIKA, I Ketut et al. ADOPSI SISTEM E-COMMERCE SEBAGAI MODEL LAYANAN PENGUNJUNG DESA WISATA DI KABUPATEN BONDOWOSO. Jurnal Master Pariwisata (JUMPA), [S.l.], p. 296-315, jan. 2019. ISSN 2502-8022. Available at: <https://ojs.unud.ac.id/index.php/jumpa/article/view/46325>. Date accessed: 01 oct. 2020. doi: https://doi.org/10.24843/JUMPA.2018.v05.i02.p05.