Factors that Influence Electric Vehicle Purchase Intention: an Evidence from Indonesia

Emiliana Indri Eryolanda; Alim Gunadi Sukanto; Indah Teasari; Andry Mahyudi; Ariyadi Yudo Purnomo; Istijanto Istijanto

doi:10.24843/MATRIK:JMBK.2024.v18.i01.p07

Emiliana Indri Eryolanda School of Business and Economics, Universitas Prasetiya Mulya, Indonesia
Alim Gunadi Sukanto School of Business and Economics, Universitas Prasetiya Mulya, Indonesia
Indah Teasari School of Business and Economics, Universitas Prasetiya Mulya, Indonesia
Andry Mahyudi School of Business and Economics, Universitas Prasetiya Mulya, Indonesia
Ariyadi Yudo Purnomo School of Business and Economics, Universitas Prasetiya Mulya, Indonesia
Istijanto Istijanto School of Business and Economics, Universitas Prasetiya Mulya, Indonesia

DOI: https://doi.org/10.24843/MATRIK:JMBK.2024.v18.i01.p07

Abstract

Electric vehicles (EV) are new products that will replace conventional vehicles. Previous studies on factors influencing EVs purchase intention rarely includes the impact of social media factors. This study aims to build a comprehensive model examining factors that influence consumer intention to purchase EVs. Based on the theory of reasoned action and risk-benefit model, this study incorporates social media relevance, vendor trustworthiness, vendor expertise, social influence, and perceptions of EV benefits and risks. Data is collected through online surveys. 295 data were obtained and analyzed by exploratory factor analysis and multiple regression using SPSS. The results show that perceived relevance to social media has the greatest influence on EV purchase intention, followed by perceived benefits and risks, social influence, and vendor expertise, while vendor trustworthiness didn’t have a significant impact. This study’s result contributes to the knowledge of EV buying factors and offers managerial implications for EV providers’ business strategy.

Keyword: factor, purchase intention, social media, theory of reasoned action, electric vehicle

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Author Biographies

Emiliana Indri Eryolanda, School of Business and Economics, Universitas Prasetiya Mulya, Indonesia

Emiliana Indri Eryolanda is a Magister Management student in the Strategic Management of Prasetiya Mulya University in 2021. She finished Bachelor Degree in Architecture, Faculty of Engineering, Gajah Mada University. Her research interests focus on marketing, business plan and architecture. She currently serves as Director of Airmas Group.

Alim Gunadi Sukanto, School of Business and Economics, Universitas Prasetiya Mulya, Indonesia

Alim Gunadi Sukanto is a Magister Management student in the Strategic Management of University of Prasetiya Mulya in 2021, He finished with a Bachelor Degree in Economy from STIE Tridharma Bandung. His research interests focus on Factors That Influence Electric Vehicle Purchase Intention. He currently serves as CEO of Enterprise Business for PT Smart Telecom Tbk.

Indah Teasari, School of Business and Economics, Universitas Prasetiya Mulya, Indonesia

Indah Teasari is a Magister Management student at University of Prasetiya Mulya in 2021, she finished bachelor degree in computer science from University of Indonesia. Her research interests focus on factors that influence electric vehicle purchase intention. She currently serves as an account manager for PT. Ericsson Indonesia.

Andry Mahyudi, School of Business and Economics, Universitas Prasetiya Mulya, Indonesia

Andry Mahyudi is a Magister Student of Management Strategic in Prasetiya Mulia University in 2022. He finished a Bachelor Degree in FISIP from UNPAD, Bandung. His research interests focus on Electric Vehicle. He currently serves as Senior Brand Manager for PT Bintang Toedjoe.

Ariyadi Yudo Purnomo, School of Business and Economics, Universitas Prasetiya Mulya, Indonesia

Ariyadi Yudo Purnomo is a Magister Management student of Prasetiya Mulya University in 2022. He finished Bachelor Degree in Mechanical Engineering from Trisakti University, Jakarta. His research interests focus on factors that influence electric vehicle purchase intention. He currently serves as Head of Sales for Crowdo.

Istijanto Istijanto, School of Business and Economics, Universitas Prasetiya Mulya, Indonesia

Istijanto (ORCID ID: 0000-0003-4305-4888) is a lecturer at the School of Business and Economics, Universitas Prasetiya Mulya, Jakarta, Indonesia. He has published more than a dozen books over the years in the field of management. His research papers have been published in Quality Assurance in Education, Transportation Research Interdisciplinary Perspectives, Young Consumers, Spanish Journal of Marketing-ESIC, among others. He also served as a business consultant. Istijanto can be contacted at: istijanto@pmbs.ac.id

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