The Influence of Brand Associations and Perceived Quality on Purchase Intention: Study at Cibaduyut Shoe Industry Center
Abstract
ABSTRACT
The growing negative public view of Cibaduyut's pros to the production of imported brands, KW, and bootleg as well as shoes offered by local brands is of low quality, expensive, and has not provided benefits. The purpose of the study was to determine the effect of brand associations and quality impressions on people's buying interest in Cibaduyut shoes and local brands. The research method uses the PLS-SEM analysis approach with the help of the SmartPLS 3.0 program. The results show that most local shoe brands are difficult to identify because the average brand colors have similarities, namely black and white, and the durability of the shoes is prioritized because, as various consumers who have bought Cibaduyut shoes and local brands say, they are easily damaged. Consumers will have a good first impression of the brand when shoes have designs that represent themselves or can be called timeless and become the pleasure of users before they buy and get information from previous consumers. It can be concluded that brand associations and quality impressions have a significant effect on consumer buying interest with a very strong correlation.
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References
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Tsiotsou, R. H. (2006). The Role of Perceived Product Quality and Overall Satisfaction on Purchase Intention. International Journal of Consumer Studies, 16(4), 207-217. doi:10.1111/j/1470-6431.2005.00477.x
Aaker, D. (2013). Strategi Manajemen Pemasaran Edisi 8. Jakarta: PT Salemba Emban Patria.
Abdillah, W., & Hartono, J. (2015). Partial Least Square (PLS): Alternative Structural Equation Modelling (SEM) dalam Penelitian Bisnis. Yogyakarta: CV Andi Offset.
Budiawan, R. D., Satria, A., & Simanjuntak, M. (2017, April). The Quasi-Experimental Study of The Advertising Creativity and Exposure Intensity towards Purchasing Action with AIDA Approach. Independent Journal of Management & Production (IJM&P), 8(2), 378-394. doi:10.14807/ijmp.v8i2.526
Durianto, D., Sugiarto, & Sitinjak, T. (2004). Strategi Menaklukkan Pasar melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka Utama.
Emari, H., Jafari, A., & Mogaddam, M. (2012, May 2). The Mediatory Impact of Brand Loyalty and Brand Image on Brand Equity. African Journal of Business Management, 6(17), 5692-5701. doi:10.5897/AJBM11.788
Firdaus. (2020, April). Pengaruh Persepsi dan Kepuasan Konsumen terhadap Minat Pembelian Ulang Produk Private Lebel Indomaret (Studi pada Konsumen Indomaret di Kecamatan Telanaipura Kota Jambi). Jurnal Manajemen Terapan dan Keuangan (Mankeu), 9(1), 1-14. doi:10.11437/jmk.v9i1.9234
Gordon, B. S., James, J. D., & Yoshida, M. (2016, April 6). The Development of Brand Association Measures in Multiple Product Categories: New Findings and Implications for Goods and Service Brands. International Journal of Business Administration, 7(3), 140-152. doi:10.5430/ijba.v7n3p140
Grebitus, C., Yue, C., Bruhn, M., & Jensen, H. H. (2007, February). Milk-Marketing: Impact of Perceived Quailty on Consumption Patterns. European Association of Agricultural Economics, 8(10), 215-232. doi:10.22004/ag.econ.7867
Grewal, D., & Levy, M. (2013). Marketing. New York: McGraw-Irwin Co.
Gunawardane, N. (2015, June). Impact of Brand Equity towards Purchasing Decision: A Situation on Mobile Telecommunication Services of Sri Lanka. Journal of Marketing Management, 3(1), 100-117. doi:10.15640/jmm.v3n1a10
Hermawan, E., Widiana, M. E., & Estianty, E. (2016). Pengaruh Kesadaran Merek, Asosiasi Merek, dan Loyalitas Merek terhadap Minat Beli Sepatu Nike di Nike Factory Store Surabaya. Jurnal Manajemen BRANCHMARCK, 2(2), 102-112. doi:10.26877/sta.v2i1.4034
Jalilvand, M. R., Samiei, N., & Mahdavinia, S. H. (2011, April 8). The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker's Model in the Automobile Industry. International Business and Management, 2(2), 149-158. doi:10.13106/jafeb.2019.vol6.no2.135
Kotler, P., & Keller, K. L. (2008). Manajemen Pemasaran Jilid 1 dan 2 Edisi 12. Jakarta: PT Penerbit Erlangga.
Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran Jilid 1 dan 2 Edisi 14. Jakarta: PT Penerbit Erlangga.
Kotler, P., & Keller, K. L. (2013). Manajemen Pemasaran Jilid 1 dan 2 Edisi 14. Jakarta: PT Penerbit Erlangga.
Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran Jilid 1 dan 2 Edisi 15. Jakarta: PT Penerbit Erlangga.
Lie, T. D., Purnomo, D., & Sari, D. K. (2016, September 1). Pengaruh Persepsi Kualitas terhadap Keputusan Pembelian Konsumen pada Keripik Pedas Maicih. Jurnal Cakrawala, 6(1), 137-158. Retrieved from https://ejournal.uksw.edu/cakrawala/article/view/1292
Pogson, I. (2016, November 26). Human-centred design as part of measuring Automotive Perceived Quality - extending the Product Impact Model. Celebration & Contemplation, 10th International Conference on Design & Emption, 1(1), 364-371. Retrieved from https://www.de2016.org/proceedings
Rangkuti, F. (2004). Manajemen Persediaan Aplikasi di Bidang Bisnis. Jakarta: PT Raja Grafindo Persada.
Raza, M. A., Siddiquei, A. N., Awan, H. M., & Bukhari, K. (2012, December). Relationship beetwen Service Quality, Perceived Value, Satisfaction, and Revisit Intention in Hotel Industry. Interdisciplinary Journal of Contemporary Research in Business, 4(8), 788-805. Retrieved from http://ijcrb.webs.com
Riduansyah, M., Suharyono, & Arifin, Z. (2016, December). Pengaruh Kesadaran Merek, Asosiasi Merek, dan Kesan Kualitas terhadap Keputusan Pembelian (Survei pada Pembeli Sepatu Merek Adidas di Adidas Store Mal Olympic Garden Malang). Jurnal Administrasi Bisnis (JAB), 41(1), 163-169. Retrieved from http://administrasi.studentjournal.ub.ac.id/
Schiffman, L. G., & Kanuk, L. L. (2007). Perilaku Konsumen Edisi 7. Jakarta: PT Indeks Permata Puri.
Sekaran, U. (2017). Metode Penelitian untuk Bisnis. Jakarta: PT Salemba Emban Patria.
Simamora, B. (2003). Memenangkan Pasar dengan Pemasaran Efektif dan Profitabel. Jakarta: PT Gramedia Pustaka Utama.
Sugiyono. (2007). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.
Sugiyono. (2009). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.
Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.
Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.
Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.
Susilowati, E., & Sari, A. N. (2020, January). The Influence of Brand Awareness, Brand Association, and Perceived Quality towards Consumers' Purchase Intention: A Case of Richeese Factory, Jakarta. Independent Journal of Management & Production (IJM&P), 11(1), 39-53. doi:10.14807/ijmp.v11i1.981
Tsiotsou, R. H. (2006). The Role of Perceived Product Quality and Overall Satisfaction on Purchase Intention. International Journal of Consumer Studies, 16(4), 207-217. doi:10.1111/j/1470-6431.2005.00477.x
Published
2022-02-27
How to Cite
NURBASARI, Anny; KAMANDA, R Gegha Para.
The Influence of Brand Associations and Perceived Quality on Purchase Intention: Study at Cibaduyut Shoe Industry Center.
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], p. 165-177, feb. 2022.
ISSN 2302-8890.
Available at: <https://ojs.unud.ac.id/index.php/jmbk/article/view/82938>. Date accessed: 19 apr. 2024.
doi: https://doi.org/10.24843/MATRIK:JMBK.2022.v16.i01.p13.
Section
Articles
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
