Generasi Z di Bali: Lifestyle dan Social Media Influencer Mengubah Smoker Menjadi Vapor
Abstract
Upaya pemasaran untuk menarik purchase intention adalah dengan memperhatikan lifestyle di masyarakat disertai dengan adanya social media influencer. Dengan semakin meningkatnya purchase intention terutama yang ditujukan pada generasi Z yang berusia 17-25 tahun, penelitian ini bertujuan untuk mencari tahu hubungan lifestyle dan social media influencer terhadap purchase intention. Penelitian ini melibatkan 110 responden di Bali. Ada dua hipotesis yang dikemukakan untuk dianalisis secara mendalam. Terdapat perbedaan pada studi sebelumnya, hasil menyatakan bahwa adanya hubungan antara lifestyle dan social media influencer terhadap purchase intention. Dalam penelitian ini memberikan sejumlah implikasi, batasan dan arahan untuk penelitian selanjutnya
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References
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Amri, S., & Prihandono, D. (2019). Influence Lifestyle, Consumer Ethnocentrism, Product Quality On Purchase Decision Through Purchase Intention. Management Analysis Journal, 8(1). http://maj.unnes.ac.id
Assael, H. (2012). Assael, Henry. (2012). Consumer Behaviour and Marketing Action , Fifth Edition. Cincinnati Ohio: South-Western College Publishing. 2012.
Bjurling, L., Ekstam, V., Tarnovskaya, V., & Svensson, P. (2017). Degree project Master’s Programme International Marketing and Brand Management Influencer marketing’s effect on brand perceptions-A consumer involvement perspective.
Boediman, E. P. (2017). Halal Life Style in Marketing Communication and E-Commerce. International Journal of Pure and Applied Mathematics, 117(15), 931–944. http://www.ijpam.eu
Brown, J., Beard, E. V., Brown, J., Beard, E., Kotz, D., Michie, S., & West, R. (2014). Real-world effectiveness of e-cigarettes when used to aid smoking cessation : A cross-sectional population study Real-world effectiveness of e-cigarettes when used to aid smoking cessation : a cross-sectional population study. May. https://doi.org/10.1111/add.12623
Cho, J. H., Ph, D., Shin, E., Ph, D., Moon, S., & Ph, D. (2011). Electronic-Cigarette Smoking Experience Among Adolescents. JAH, 49(5), 542–546. https://doi.org/10.1016/j.jadohealth.2011.08.001
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing Through Instagram Influencers: Impact Of Number Of Followers And Product Divergence On Brand Attitude. International Journal of Advertising, 36(5), 798–828.
Dockrell, M., Morrison, R., Bauld, L., & Mcneill, A. (2013). E-Cigarettes : Prevalence and Attitudes in Great Britain. 15(10), 1737–1744. https://doi.org/10.1093/ntr/ntt057
Eichler, M., Blettner, M., & Singer, S. (2016). The Use of E-Cigarettes. January 2017. https://doi.org/10.3238/arztebl.2016.0847
Etter, J. . (2010). Electronic cigarettes : a survey of users.
Glucksman, M. (2017). The Rise of Social Media Influencer Marketing on Lifestyle Branding : A Case Study of Lucie Fink I . Introduction II . Literature Review. Elon Journal of Undergraduate Research in Communications, 8(2), 77–87.
Goniewicz, M. L., Lingas, E. O., & Hajek, P. (2013). Patterns of electronic cigarette use and user beliefs about their safety and benefits : An Internet survey. October 2011, 133–140. https://doi.org/10.1111/j.1465-3362.2012.00512.x
Hapsari, R., Clemes, M. D., & Dean, D. (2017). The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty. International Journal of Quality and Service Sciences, 9(1), 21–40. https://doi.org/10.1108/IJQSS-07-2016-0048
Hermanda, A., Sumarwan, U., & Tinaprillia, N. (2019). the Effect of Social Media Influencer on Brand Image, Self-Concept, and Purchase Intention. Journal of Consumer Sciences, 4(2), 76–89. https://doi.org/10.29244/jcs.4.2.76-89
Indika, D. R., & Jovita, C. (2017). Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen. Jurnal Bisnis Terapan, 1(01), 25–32. https://doi.org/10.24123/jbt.v1i01.296
Istiqomah, D. R., Cahyo, K., & Indraswari, R. (2016). Gaya Hidup Komunitas Rokok Elektrik. 4(April).
Kementerian Keuangan. Peraturan Menteri Keuangan Republik Indonesia No. 146/PMK.010/2017 tentang Tarif Cukai Tembakau., 1 (2017).
Kotler, P. dan Armstrong, G. (2014). Kotler, P. dan Armstrong, Gary. (2014). Principles of Marketing , Fifteenth Edition. Boston: Pearson. 2014.
Kurniafitri, D. (2015). IOM FISIP UR Volume 2 Nomor.2 Oktober – 2015 1. 2, 1–15.
Lee, H., Lin, H., Seo, D., & Lohrmann, D. K. (2016). NU SC. Addictive Behaviors. https://doi.org/10.1016/j.addbeh.2016.10.023
Lee, J. S. (2017). The Impact Of Celebrity Endorser Attachment And Endorser-Product Match-Up On Credibility, Attitude, And Purchase Intent. 4, 9–15.
Lestari, V. D., Umamah, M., Pramasari, A. L., & Dharmawan, Y. (2013). Smoking Effect Video Learning Berbasis Mobile Sebagai Media Penyuluhan Kesehatan Anti Rokok. 3(1), 15–20.
Liang, C.-C., & Dang, H. T. (2015). Factors Influencing Office-Workers’ Purchase Intention though Social Media. International Journal of Customer Relationship Marketing and Management, 6(1), 1–16. https://doi.org/10.4018/ijcrmm.2015010101
Liu, B. F., Jin, Y., Briones, R., & Kuch, B. (2012). Managing turbulence in the blogosphere: Evaluating the blog-mediated crisis communication model with the American Red Cross. Journal of Public Relations Research, 24(4), 353–370. https://doi.org/10.1080/1062726X.2012.689901
Nora, Liza & Minarti, N. S. (2016). The Role of Religiosity, Lifestyle, Attitude as Determinant Purchase Intention. The 2nd International Multidisciplinary Conference 2016, 135–148.
Purwanto, A. S. A. C., & Purwanto, T. (2019). Pengaruh Social Media Influencer Terhadap Purchase Intention Yang Dimediasi Oleh Trustworthiness. Pengaruh Social Media Influencer Terhadap Purchase Intention Yang Dimediasi Oleh Trustworthiness (Studi Pada Akun Instagram @Kulinersby), 1411, 219–231.
Shiplo, S., Czoli, C. D., & Hammond, D. (2017). E-cigarette use in Canada : prevalence and patterns of use in a regulated market. 1–7. https://doi.org/10.1136/bmjopen-2015-007971
Simon, P., Camenga, D., Morean, M., Kong, G., Bold, K. W., Cavallo, D. A., Krishnan-sarin, S., Haven, N., Haven, N., & Haven, N. (2019). HHS Public Access. 193–198. https://doi.org/10.1016/j.ypmed.2018.04.019.Socioeconomic
Truth Initiative. (2018). E-CIGARETTES tobacco product.
Vardavas, C. I., Filippidis, F. T., & Agaku, I. T. (2014). Determinants and prevalence of e-cigarette use throughout the European Union : a secondary analysis of 26 566 youth and adults from 27 Countries. 1–7. https://doi.org/10.1136/tobaccocontrol-2013-051394
Published
2021-08-08
How to Cite
SETIAWAN JODI, I Wayan Gede Antok et al.
Generasi Z di Bali: Lifestyle dan Social Media Influencer Mengubah Smoker Menjadi Vapor.
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan, [S.l.], p. 243-252, aug. 2021.
ISSN 2302-8890.
Available at: <https://ojs.unud.ac.id/index.php/jmbk/article/view/75701>. Date accessed: 21 nov. 2024.
doi: https://doi.org/10.24843/MATRIK:JMBK.2021.v15.i02.p07.
Section
Articles
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
