MEMBANGUN KARAKTER PERSPEKTIF KEARIFAN LOKAL DI INDUSTRI PERS

  • Ni Nyoman Diliyanti Universitas Pendidikan Nasional
  • Ni Nyoman Sunariani Universitas Pendidikan Nasional
  • Ni Luh Darmayanti Politeknik Transportasi Darat Bali

Abstract

Character is a mental or moral strength, that is the driving force, and differentiates it from other individuals. Character needs to be planted in the company to create human resources with character and ready to adapt well in order to development the company. Local wisdom can be used as an alternative in building the character of human resources (HR), because local wisdom is the noble values possessed by each region which are upheld by the values and meanings contained therein. Building character based on local wisdom will have a meaning when it is based on universal values ??that are rooted in the culture. One of the local wisdoms in Bali is the concept of Tri Kaya Parisudha. Tri Kaya Parisudha are three ethical teaching concepts that are controlled and harmonized, namely thoughts (manacika), words (wacika), and actions (kayika). Human character in the era of globalization should be assessed from the aspect of attitude or character, without prejudice to the numerical or numerical aspects of the assessment, seen as relevant as an indicator in building the character of human resources.

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Published
2021-02-28
How to Cite
DILIYANTI, Ni Nyoman; SUNARIANI, Ni Nyoman; DARMAYANTI, Ni Luh. MEMBANGUN KARAKTER PERSPEKTIF KEARIFAN LOKAL DI INDUSTRI PERS. Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, [S.l.], feb. 2021. ISSN 2302-8890. Available at: <https://ojs.unud.ac.id/index.php/jmbk/article/view/65684>. Date accessed: 12 may 2021.
Section
Articles