Strategi Bersaing PT. Perusahaan Gas Negara (Persero) Tbk SBU Distribusi Wilayah I
AbstractThe purpose of thi s research is to analyze competitive strategy implemented by PT Perusahaan Gas Negara
(Perser o) Tbk SBU Dist ribusi Wilayah I to face competit ion in downstr eam natural gas industry. Descript ive
qualitat ive analysis method is used by carrying out SWOT and V alue Chain Analysis. SWOT analysis is used
to ident ify and evaluate st r ength, weakness, opportunity, and threat of the company, whereas the important
factors and their r elevance to the futur e ar e ident ified by V alue Chain Analysi s.The r esults show that SBU
Wilayah I uses best price strategy and gives value added cutomer service by maximizing the use of technology
to create sustainable competitive advantage.
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