Impact of Fintech on Financial Performance of MSMES in Bali with Financial Literacy as Moderator

Ica Rika Candraningrat; Vera Intanie Dewi; Putu Ayu Kezia Dewi

doi:10.24843/MATRIK:JMBK.2025.v19.i01.p01

Ica Rika Candraningrat Fakultas Ekonomi dan Bisnis, Universitas Udayana
Vera Intanie Dewi Universitas Udayana
Putu Ayu Kezia Dewi Universitas Udayana

DOI: https://doi.org/10.24843/MATRIK:JMBK.2025.v19.i01.p01

Abstract

This study examines the impact of fintech on the financial performance of micro, small, and medium enterprises (MSMEs) in Bali, with financial literacy as a moderating variable. A quantitative approach was employed, utilizing primary data collected through questionnaire distribution. The sampling method used was purposive sampling, with a total of 150 respondents. The findings indicate that fintech has a positive and significant effect on financial performance. Furthermore, financial literacy positively moderates this relationship, strengthening the impact of fintech on financial performance. These results align with the Theory of Planned Behavior and the Theory of Financial Innovation. The higher the financial literacy of MSME owners, the more effectively they utilize fintech to enhance financial performance.

Keywords : Fintech; Financial Performance; Financial Literacy; MSMEs

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