Upaya Pemerintah Inggris Untuk Mendorong Pariwisata Melalui English Premier League Tahun 2022
Abstrak
This research examines the various efforts made by the British Government to encourage tourism through the English Premier League (EPL). The concepts used in this study are to analyze various efforts by the British Government, namely nation branding and sport tourism. By using the concept of nation branding, this study analyzes the efforts of the British Government to encourage tourism through the English Premier League by means of: a) assistance in buying EPL clubs by non-English owners and b) promoting the EPL to other countries. Meanwhile, with the concept of sport tourism, the efforts made by the British Government are improvements to the EPL ecosystem through regulation and cooperation. In conclusion of this study, the British Government encourages UK tourism through the EPL.