TAIWAN GASTRO-TOURISM: STRATEGI UNTUK MENINGKATKAN JUMLAH WISATAWAN TAHUN 2010-2017

Abstract

Abstract

This study aims to describe Taiwan's gastro-tourism strategy inincreasing the number of tourists from 2010 to 2017 using aqualitative-descriptive research method. Gastro-tourism is animportant strategy in branding a country. Taiwan as a country that isnot recognized as a sovereign country because of the One ChinaPolicy makes Taiwan have a weak status internationally. Therefore,Taiwan uses food as a nation branding tool to show its existence ininternational eyes as an attraction in tourism so that Taiwan sees thepotential for gastro-tourism to have an impact on increasing thenumber of tourists and indirectly this proves that Taiwanese cultureand food have received recognition. and the good image of thecountry. Using the time to eat program strategy, strategies through themedia, through festivals, through OTOP and also through halal foodproves that this strategy can increase the number of tourists quitesignificantly from year to year. So this study concludes that aneffective strategy, the existence of consistent support from thegovernment and the community is an important factor in developinggastro-tourism. 

Keywords: Gastro-tourism,Food Taiwan,Tourism,Tourist