POLA PEMASARAN DAN KETERSEDIAAN PUPUK PASCA KEBIJAKAN PENGENDALIAN DISTRIBUSI PUPUK UREA MARET 2001

Abstract

Free trade policy which is hope could avoid scarcity of fertilizer, at the end was
causing the condition of fertilizer scarcity. This condition push the government to replied the
policy of urea control distribution. This research has an objective to evaluate the impact of
these policy to marketing efficiency and fertilizer supply. Data and information was gathered
by using Rapid Rural Appraisal Method in some level of respondent in Kabupaten Subang
and Garut on February 2001. The data was analysed by using description method with cross
tabulation. The result of these analysis showed that the impact of urea control distribution
government supply with small variants of price. In the other way, for producer and traders
this policy was give disincentive to them, but on the other hand their marketing systems quite
efficient. We still found some weakness factor which is caused the minimum function of
dealers/distributors, this all caused by unfairness between them. The indicate analysis
showed that comparable fertilizer use was not applied yet. To create sustainability in
fertilizer distribution, the unfairness should be eliminate. To control the price of fertilizer
could be done as follows: (1) to push raw material price. In this case natural gases; (2) To
delete the obligation of Pusri in using storage in the Pusri fertilizer port; (3) to suggest value
added tax 10 percent in fertilizer selling process, by this scenario we assumed that it will
help them to use comparable fertilizer so the extension to farmer will keep continue.