PENGARUH MOTIVASI HEDONIS DAN ATMOSFER TOKO TERHADAP PEMBELIAN IMPULSIF PADA REMAJA PUTRI DI DENPASAR
Abstract
lmpulse buying is other type from consumer buying model which is done spontaneously, in which it is happened when the consumer suddenly have a strong desire to buy something fast and ignore all consideration of the consequences. The act of impulse buying mostly happened on nowadays adolescent, in which their existence in order to be claimed in their social environment by following the new trend in their community. This research is aimed to show the influence of hedonic motive and store atmosphere towards the impulse buying on the adolescence girls. The population of the research is female students at Denpasar by using incidental sampling technique. The measuring instrument used in the research is the scale of hedonic motive, store atmosphere, and impulse buying. The result of multiple regression analysis shows that hedonic motive and store atmosphere are 42,8% simultaneously influential towards impulse buying on the adolescence girls at Denpasar. The result of standardized beta coefficient of hedonic motive and store atmosphere shows that the hedonic motive and store atmosphere is significantly influential towards the impulse buying.Keywords : hedonic motive, store atmosphere, impulse buying, adolescent girls
Downloads
Download data is not yet available.
Published
2016-10-01
How to Cite
RATIH, Ida Ayu Tryastiti; ASTITI, Dewi Puri.
PENGARUH MOTIVASI HEDONIS DAN ATMOSFER TOKO TERHADAP PEMBELIAN IMPULSIF PADA REMAJA PUTRI DI DENPASAR.
Jurnal Psikologi Udayana, [S.l.], v. 3, n. 2, oct. 2016.
ISSN 2654-4024.
Available at: <https://ojs.unud.ac.id/index.php/psikologi/article/view/25235>. Date accessed: 13 nov. 2024.
doi: https://doi.org/10.24843/JPU.2016.v03.i02.p04.
Issue
Section
Articles
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the works authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journals published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).