STRATEGI PENGEMBANGAN PARIWISATA BERBASIS EKONOMI KREATIF DI KOTA SURAKARTA

  • Sofiyana Hidayanti Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
  • Ni Putu Eka Mahadewi Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
  • I Nyoman Sudiarta Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Abstract

This study was conducted to determine the internal and external factors of the development of tourism and the creative economy of the city of Surakarta, so that it can be seen the right strategy to develop tourism based on the creative economy. Data collection techniques in this study are observation, interviews, questionnaires, documentation and literature study. The sampling technique used was purposive sampling. Qualitative descriptive analysis, quantitative descriptive analysis, IFAS and EFAS matrix analysis, and SWOT analysis were selected in this study. The internal environment was analyzed based on 4A potentials (attractions, amenities, accessibilities, and ancilliary) while the external environment was analyzed based on PEST factors (Political, Economic, Social and Technological). The scores obtained on the IFAS and EFAS metrics are in the category of Aggressive strategy, and the short-term strategy that can be applied is the SO (Strength - Opportunity) strategy.

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Published
2023-12-30
How to Cite
HIDAYANTI, Sofiyana; EKA MAHADEWI, Ni Putu; SUDIARTA, I Nyoman. STRATEGI PENGEMBANGAN PARIWISATA BERBASIS EKONOMI KREATIF DI KOTA SURAKARTA. Jurnal IPTA (Industri Perjalanan Wisata), [S.l.], v. 11, n. 2, p. 130-134, dec. 2023. ISSN 2548-7930. Available at: <https://ojs.unud.ac.id/index.php/pariwisata/article/view/97410>. Date accessed: 21 feb. 2024. doi: https://doi.org/10.24843/IPTA.2023.v11.i02.p18.

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