PERSEPSI KONSUMEN MINUMAN ISOTONIK DI KOTA DENPASAR

  • I PUTU WINADA GAUTAMA Universitas Udayana
  • I PUTU EKA NILA KENCANA Universitas Udayana
  • LUH PUTU SUCIPTAWATI Universitas Udayana

Abstract

Isotonic beverages is a drink that has a composition and the same osmotic pressure of body fluids. One of isotonic fluid and electrolyte replacement for the missing body. The main properties caused by consuming isotonic drinks, among others, to restore power after the move which can be exhausting. Denpasar City community largely has activities/jobs that drain a lot of energy. This condition is asufficient condition for both the isotonic beverage market and have many opportunities to promote its products to the city of Denpasar. Therefore, in this study wanted to know the competition some isotonic drinks brands with a range of variables examined in this case represented the city of Denpasar with Multidimensional Scaling Analysis and using Biplot Analysis of the perceptual mapping.

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Author Biographies

I PUTU WINADA GAUTAMA, Universitas Udayana
Jurusan Matematika, Fakultas MIPA
I PUTU EKA NILA KENCANA, Universitas Udayana
Jurusan Matematika, Fakultas MIPA
LUH PUTU SUCIPTAWATI, Universitas Udayana
Jurusan Matematika, Fakultas MIPA
Published
2012-09-16
How to Cite
GAUTAMA, I PUTU WINADA; NILA KENCANA, I PUTU EKA; SUCIPTAWATI, LUH PUTU. PERSEPSI KONSUMEN MINUMAN ISOTONIK DI KOTA DENPASAR. E-Jurnal Matematika, [S.l.], sep. 2012. ISSN 2303-1751. Available at: <https://ojs.unud.ac.id/index.php/mtk/article/view/1780>. Date accessed: 15 aug. 2020. doi: https://doi.org/10.24843/MTK.2012.v01.i01.p007.
Section
Articles

Keywords

MDS; biplot; isotonic beverages

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