Pengaruh Experiential Marketing terhadap Experiential Value pada Pengguna Smartphone

  • Dewa Heri Gowinda Fakultas Ekonomi dan Bisnis Universitas Udayana
  • Wayan Sri Suprapti Fakultas Ekonomi dan Bisnis Universitas Udayana

Abstract

Smartphone is a mobile phone that is very popular with consumers . This leads to intense competition in the smartphone industry . Intense competition is forcing companies to innovate and devise strategies to instill positive experiential value . This study aims to determine the effect of experiential marketing indicator that sense experience, feel experience , think experience , act experience , relate experience on experiential value on the smartphone users in the city of Denpasar . Respondents used are 100 people with non-probability sampling method sampling . Engineering analysis is a multiple linear regression analysis . Based on the analysis , it is known that the five indicators of experiential marketing significantly influence the experiential value on the smartphone users in the city of Denpasar

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Published
2014-08-08
How to Cite
GOWINDA, Dewa Heri; SUPRAPTI, Wayan Sri. Pengaruh Experiential Marketing terhadap Experiential Value pada Pengguna Smartphone. E-Jurnal Manajemen, [S.l.], v. 3, n. 8, aug. 2014. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/8707>. Date accessed: 05 nov. 2024.
Section
Articles

Keywords

Sense experience , experience Feel , Think experience , experience Act , Relate experience , Experiential value , Smartphone Users.