PERAN ASPEK KOMUNIKASI PADA PROGRAM CORPORATE VOLUNTEERING TERHADAP CITRA PERUSAHAAN DAN LOYALITAS

  • Maliana Puspa Arum Institut Teknologi Telkom Purwokerto
  • Irwan Susanto Institut Teknologi Telkom Purwokerto
##plugins.pubIds.doi.readerDisplayName## https://doi.org/10.24843/EJMUNUD.2022.v11.i06.p10

Abstrak

This study aims to analyze the role of communication aspect in corporate volunteering program to company image and customer loyalty. The number of respondents’ data were 120 samples at bank BTPN Purwokerto. Analytical tool of this research is model of structural equation (Structural Equation Modeling) by utilizing program AMOS 16.0. The research result proves that the communication aspect has a role as the trigger of the customer's familiarity towards the corporate volunteering program and can create positive image of the customer as well as create customer loyalty of BTPN bank.


Keywords:Aspects of communication; familiarity; corporate image; and customer loyalty

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Diterbitkan
2022-06-26
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ARUM, Maliana Puspa; SUSANTO, Irwan. PERAN ASPEK KOMUNIKASI PADA PROGRAM CORPORATE VOLUNTEERING TERHADAP CITRA PERUSAHAAN DAN LOYALITAS. E-Jurnal Manajemen, [S.l.], v. 11, n. 6, p. 1255 - 1276, june 2022. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id/index.php/manajemen/article/view/83604>. Tanggal Akses: 04 nov. 2025 doi: https://doi.org/10.24843/EJMUNUD.2022.v11.i06.p10.
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Terbitan
Vol 11 No 6 (2022)
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Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.