STRATEGI PENGEMBANGAN USAHA KERAJINAN PERAK DENGAN METODE ANALISIS SWOT PADA USAHA SSS SILVER

  • Putu Satya Ary Narendra Universitas Udayana
  • I Gusti Ayu Ketut Sri Ardani Universitas Udayana
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Abstrak

The purpose of this research is to find out the dominant factors of strengths, weaknesses, opportunities and threats to SSS Silver's silvercraft business in running its business and determine marketing strategies that can be applied to SSS Silver silvercraft business in order to grow its business. The number of respondents who were the management of SSS Silver who sampled the research was 3 people. The analysis technique used is SWOT analysis. The results of this study show that the dominant internal factor affecting SSS Silver's silver craft business in running its company's operations is the strength factor, while the dominant external factor is the business opportunity factor that SSS Silver has. Based on the results of SWOT analysis, the right strategy used by SSS Silver silvercraft business is so strategy model that is a strategy that uses strength and by utilizing opportunities (Opportunies).


Keywords: silver craft, development strategy, SSS Silver, SWOT.

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Diterbitkan
2020-10-30
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NARENDRA, Putu Satya Ary; ARDANI, I Gusti Ayu Ketut Sri. STRATEGI PENGEMBANGAN USAHA KERAJINAN PERAK DENGAN METODE ANALISIS SWOT PADA USAHA SSS SILVER. E-Jurnal Manajemen, [S.l.], v. 9, n. 10, p. 3506 - 3526, oct. 2020. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id/index.php/manajemen/article/view/64901>. Tanggal Akses: 13 mar. 2026 doi: https://doi.org/10.24843/EJMUNUD.2020.v09.i10.p05.
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Terbitan
Vol 9 No 10 (2020)
Bagian
Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.