PENINGKATAN BRAND AWARENESS PRODUSEN SUSU SAPI DENGAN STRATEGI DESAIN

Abstrak

The result of dairy farms is so abundant, but dairy farmers are threatened to go bankrupt because the price of fresh milk sold to the industry has been low, but the price of livestock feed is very high. It is an obstacle in doing business processed dairy cow milk. The study aims to formulate a design strategy on cow's milk manufacturers. This study uses qualitative and quantitative approaches. Collection of primary data using observations, questionnaires with purposive non-random sampling who consume cow's milk in Kuningan Regency and structured interviews with brand owner. Secondary data collection was conducted through printed and digital library studies. Data analysis used several management instruments as well as the theory of design strategy process. This study describes the results of a design strategy and its implementation in design media. The results show that the planning of corporate identity and various visual media can build brand identity to create brand awareness in target audience. Another thing to do is to create a brand portfolio of various product lines. It is expected by creating brand awareness, firms can increase their revenue.

Keywords: brand awareness, brand identity, media, design strategy, visuals