ANALISIS KOMPARATIF KARAKTERISTIK DEMOGRAFI DALAM MENGADOPSI SMARTPHONE DI KOTA DENPASAR

  • I Gusti Agung Girinatha Putra Udayana University
  • Gede Ketut Warmika

Abstract

This study analyzes the demographic characteristics in the adoption of smartphone in the city of Denpasa. Responden smartphone adoption in this study are cell phone users in the city of Denpasar, amounting to 150 people. Data analysis technique used is the chi square. The results of this study indicate that there are significant differences in the adoption of smartphones based on demographic characteristics.

Keywords: Demographic, Adoption, Smartphone

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Published
2013-07-23
How to Cite
PUTRA, I Gusti Agung Girinatha; WARMIKA, Gede Ketut. ANALISIS KOMPARATIF KARAKTERISTIK DEMOGRAFI DALAM MENGADOPSI SMARTPHONE DI KOTA DENPASAR. E-Jurnal Manajemen, [S.l.], v. 2, n. 9, july 2013. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/5697>. Date accessed: 05 dec. 2024.
Citation Formats
Issue
Vol 2 No 9 (2013)
Section
Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.