Faktor-Faktor yang Dipertimbangkan Konsumen Untuk Membeli Mobil Toyota Avanza ( Studi Kasus pada PT Agung Automall di Kota Denpasar)

  • Ida Ayu Brahmaika Praba Dewi Fakultas Ekonomi Universitas Udayana
  • I Made Jatra Fakultas Ekonomi Universitas Udayana

Abstract

The research objective is to determine and analyze the factors that consumers consider in deciding to buy a Toyota Avanza at PT Agung AutoMall in Denpasar. This research was conducted at PT Agung AutoMall in Denpasar with a sample of 140 people using accidental sampling technique. Obtained five factors are considered against the decision to buy a Toyota Avanza at PT Agung AutoMall in Denpasar with a variance of 70.938 percent. These five factors are: (1) marketing mix factors, the faktor loading of 13.331 and has a variance equal to 47.609 percent, (2) social factors, with a faktor loading of 2,280 and has a variance equal to 8.143 percent; (3) The price factor, with faktor loading of 1.681 and has a variance equal to 6.005 percent, (4) psychological factors, the faktor loading of 1,489 and has a variance equal to 5.319 percent, and (5) produkdengan factor faktor loading of 1.162 and has a variance equal to 4.152 percent


Keywords: Factor - Factor, Decision, Consumer, Buying, Cars

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Published
2013-08-23
How to Cite
DEWI, Ida Ayu Brahmaika Praba; JATRA, I Made. Faktor-Faktor yang Dipertimbangkan Konsumen Untuk Membeli Mobil Toyota Avanza ( Studi Kasus pada PT Agung Automall di Kota Denpasar). E-Jurnal Manajemen, [S.l.], v. 2, n. 8, aug. 2013. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/5471>. Date accessed: 15 may 2024.
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Vol 2 No 8 (2013)
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Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.