Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Honda Pada Toko Sekar Sari di Denpasar

  • A.A Made Widia Adinata Fakultas Ekonomi Universitas Udayana
  • I Gst. Agung Ketut Gede Suasana Fakultas Ekonomi Universitas Udayana

Abstrak

This study aimed to determine the effect of price, palce, and promotion against buyer decision of motorcycle in Sekar Sari Company. The sample amount 100 respondent. Analysis techniques are (F test) and (t test). The test results showed F count simultaneously is greater than F table, it can be concluded that price, palce, and promotion efective significantly against buyer decision of motorcycle in Sekar Sari Company. Adjusted R Square of 88,9%. The test results show that partial asset structure variable (X1) and company size (X3) have a positive and significant impact on capital structure, while profitability (X2) and significant negative effect on capital structure. This is evident from the tvalue greater than the value of t table

 

Key Word: market dispersion, decision to buy vehicle

 

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Diterbitkan
2013-01-10
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ADINATA, A.A Made Widia; SUASANA, I Gst. Agung Ketut Gede. Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Honda Pada Toko Sekar Sari di Denpasar. E-Jurnal Manajemen, [S.l.], v. 2, n. 1, jan. 2013. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id/index.php/manajemen/article/view/4133>. Tanggal Akses: 10 june 2026
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Terbitan
Vol 2 No 1 (2013)
Bagian
Articles
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.