Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Honda Pada Toko Sekar Sari di Denpasar

  • A.A Made Widia Adinata Fakultas Ekonomi Universitas Udayana
  • I Gst. Agung Ketut Gede Suasana Fakultas Ekonomi Universitas Udayana

Abstract

This study aimed to determine the effect of price, palce, and promotion against buyer decision of motorcycle in Sekar Sari Company. The sample amount 100 respondent. Analysis techniques are (F test) and (t test). The test results showed F count simultaneously is greater than F table, it can be concluded that price, palce, and promotion efective significantly against buyer decision of motorcycle in Sekar Sari Company. Adjusted R Square of 88,9%. The test results show that partial asset structure variable (X1) and company size (X3) have a positive and significant impact on capital structure, while profitability (X2) and significant negative effect on capital structure. This is evident from the tvalue greater than the value of t table

 

Key Word: market dispersion, decision to buy vehicle

 

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Published
2013-01-10
How to Cite
ADINATA, A.A Made Widia; SUASANA, I Gst. Agung Ketut Gede. Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Honda Pada Toko Sekar Sari di Denpasar. E-Jurnal Manajemen, [S.l.], v. 2, n. 1, jan. 2013. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/4133>. Date accessed: 30 may 2024.
Section
Articles