Faktor-Faktor Yang Dipertimbangkan Wisatawan Domestik Menginap Di The Harmony Legian Hotel Bali

  • A.A.Ngr Yudi Darma Suyoga Fakultas Ekonomi Universitas Udayana

Abstract

Purpose of scientific research work entitled factors considered domestic travelers staying at The Harmony Legian Hotel Bali is for determine the dominant factor affecting tourist. Research method were used to answer the issues raised in this research is the analysis of factor. Variables studied were 30 variables derived from Hawkins, et al. (2007)’s article. By using PCA method, 30 variables obtained to 7 factors considered domestic travelers staying at The Harmony Legian Hotel Bali and its able to explain all the variance in the data. The seven factor that is product, environment, promotion, perception, people, social, and private.

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Published
2015-02-14
How to Cite
SUYOGA, A.A.Ngr Yudi Darma. Faktor-Faktor Yang Dipertimbangkan Wisatawan Domestik Menginap Di The Harmony Legian Hotel Bali. E-Jurnal Manajemen, [S.l.], v. 4, n. 2, feb. 2015. ISSN 2302-8912. Available at: <https://ojs.unud.ac.id/index.php/manajemen/article/view/10608>. Date accessed: 22 nov. 2024.
Section
Articles

Keywords

Marketing Mix, Consumer Interest